Bradley Maseko (@brandedyouthsa) is the founder and youth market strategist at BrandedYouth Insights. He is also the inspiration behind the Youth Social Media Marketing Conference 2013 (#YSMMC2013) that will be held in Johannesburg on 14 March 2013. Website www.brandedyouth.co.za, tel +27 (0)21 554 5024 or email .
[Bradley Maseko] The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
[Bradley Maseko] With the exception of FNB, the digital innovation leader in the financial services sector, which launched its application (app) in July 2011, it has taken almost a year for the rest of the big four to launch their very own apps to engage the ever-growing digital generation which has over 70% of South Africans primarily accessing the internet through mobile platforms using smartphones.
[Bradley Maseko] The following is a breakdown of 12 social media marketing trends for 2012 with regards to how businesses will target the youth market. The emphasis for businesses/brands in 2012 will be to avoid becoming subject to the "Social Media Burnout Effect".
[Bradley Maseko] Most South Africans have probably seen them in magazines, newspapers or even websites and still have no clue as to what they are and the purpose they serve; however, for those that have been introduced to the world of QR codes, they are experiencing the endless possibilities of using these codes to connect the physical world to the interactive world through mobile web access.
[Bradley Maseko] Social networking and smartphones will play an all-important role in the youth marketing and media trends for 2011, as they have become part of the youth lifestyle and culture. The following trends will make it easy to see why they are and will continue to be a dominant force in the youth market for the year 2011 and beyond.
[Bradley Maseko] While addressing the Marketing Industry Network in the UK this year in early March, advertising guru Steve Henry, founder of HHCL and most recently creative director of TBWA in the UK, voiced his concern over advertising being based on what he called a disruptive model which he fears may not be sustainable in the new age of social media.