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Bradley Maseko

Bradley Maseko is the founder and youth market strategist at Brandedyouth Insights (www.brandedyouth.co.za). He provides brands and advertising agencies with qualitative information on the youth market. He is also a writer and speaker, making recommendations on how clients can connect with the youth, based on the analysis made from the insights mined by Brandedyouth. Email him at and follow @brandedyouthsa on Twitter.
[2012 trends] Social media marketing and the youth

[Bradley Maseko] The following is a breakdown of 12 social media marketing trends for 2012 with regards to how businesses will target the youth market. The emphasis for businesses/brands in 2012 will be to avoid becoming subject to the "Social Media Burnout Effect".

Posted 4 months ago | Like
How to use QR codes for marketing

[Bradley Maseko] Most South Africans have probably seen them in magazines, newspapers or even websites and still have no clue as to what they are and the purpose they serve; however, for those that have been introduced to the world of QR codes, they are experiencing the endless possibilities of using these codes to connect the physical world to the interactive world through mobile web access.

Posted 1 year ago | Like
[2011 trends] Social media's impact on youth marketing, media

[Bradley Maseko] Social networking and smartphones will play an all-important role in the youth marketing and media trends for 2011, as they have become part of the youth lifestyle and culture. The following trends will make it easy to see why they are and will continue to be a dominant force in the youth market for the year 2011 and beyond.

Posted 1 year ago | Like
Social media and youthsourcing

[Bradley Maseko] While addressing the Marketing Industry Network in the UK this year in early March, advertising guru Steve Henry, founder of HHCL and most recently creative director of TBWA in the UK, voiced his concern over advertising being based on what he called a disruptive model which he fears may not be sustainable in the new age of social media.

Posted 1 year ago | Like

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