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Marketing & Media South Africa

Top company and news stories 5 March 2018

  • The IAB SA's fourth Digital Summit and 10th Bookmark Awards took place on 1 March. Click through to Jessica Tennant's overview of the Summit on championing diversity in digital and of the Bookmarks on a decade of rewarding excellence in digital, my digital jury jabber with marketing panel jury chair Tseliso Rangaka, and here for all the winners!
  • Burson-Marsteller Africa partners with Reputation Matters
  • Khangelani Dziba says the time for Africa is not now - Africa is now
  • Julia Breakey of Memeburn asks why South Africa is not watching South African movies
  • Red Ribbon Communications' MD Ronelle Bester says women entrepreneurs can influence the future
  • Richard Bensted of iShack writes about unicorns and fairy dust: The mythical land of SEO
  • Glenn van Eck of Magnetic Storm shares the top tips for live experiences in 2018
  • Juanita Pienaar investigates how viral app Vero gets backlash over CEO's ties to Russia
  • I spoke to Annie Raman about the second edition of FortReview and how creativity can save lives
  • #KFCCrisis: I spelled out the ABCs of KFC's FCK apology
  • #FairnessFirst: Meghan Markle's feminist sparkle means she won't be a 'push-over princess'
  • I go #BehindtheSelfie with Rob Stokes, chairman of Red & Yellow Creative School of Business
  • Read up on my latest #LoeriesRanking Q&A with Howard Audio

  • Leigh Andrews
    Editor-in-Chief: Marketing & Media SA


    Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



    BizTop stories
    Legally protecting your brand name in the social media age
    Legally protecting your brand name in the social media age

    Shan Radcliffe

    The advent of social media has provided brands with an undisputed marketing opportunity - a direct customer engagement and promotional platform, where brands can build their identity and loyalty to their heart's content. But all good things come with a price...read
    #DigitalSummit2018: Championing diversity in digital
    #DigitalSummit2018: Championing diversity in digital

    Jessica Tennant

    Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...read
    How company culture affects productivity
    How company culture affects productivity

    Shae Leigh

    In the same way they say, 'you are what you eat', so you become where you work, as company culture affects your productivity, your personality, your positivity and your pursuit of your greater goals...read
    IAB Digital Summit & Bookmarks
    #BOOKMARKS2018: WINNERS ANNOUNCED!
    The winners of the 10th annual Bookmark Awards were announced at the conclusion of the 2018 IAB Digital Summit, both held at The Theatre on the Track, Kyalami, on 1 March 2018... read
    #Bookmarks2018: A decade of rewarding excellence in digital

    Jessica Tennant

    Last night's 10th annual IAB Bookmark Awards held at The Theatre on the Track in Kyalami saw Ogilvy yet again recognised as the best agency, taking home over 20 awards, and client KFC also recognised again as the brand of the year... read
    #Bookmarks2018: Digital jury jabber with... Tseliso Rangaka

    Leigh Andrews

    The 10th ever IAB Bookmark Awards took place after the fourth Digital Summit, on 1 March in Johannesburg. I got some behind-the-scenes insights ahead of the action from Tseliso Rangaka - ECD at Ogilvy & Mather Cape Town and chair of the 2018 Bookmarks' 'marketers' jury panel... read
    Netflix and bust? Or not?
    Can pay TV stations compete in the digital era? Justin Hewelt, global director for UK-based PayMedia Consulting Group, certainly thinks so. Here, in South Africa for the IAB SA Digital Summit on Thursday, he shares his views on the pay TV world in a Netflix era and other things South African marketers need to know... read
    Matthys Boshoff and Ogilvy take three Golds and two Silvers at the 2018 Bookmarks

    Issued By The Star Film Company

    Mark1 lands a silver pixel at the 2018 IAB Bookmark Awards

    Issued By Mark1

    Interview with Josephine Buys
    View video | More videos
    Behind the scenes
    View video | More videos
    Design Indaba
    TBWA\Hunt Lascaris upskills designers and creatives at Design Indaba

    Issued By TBWA\Hunt\Lascaris

    Marketing & Media
    A South African's guide to moving to and making it in Malta: A capital of knowledge

    Marcus 'The Maltese Falcon' Brewster

    How does a nation get ahead in the global economy if its landmass and population size is small? Although I hadn't thought much about it previously, an article in the Times of Malta made me think of my newly adopted homeland rather differently. The answer is to position yourself as a player in the knowledge economy... read
    Advertising
    #OrchidsandOnions: Up and over - to the place called Obsession gets an Orchid for Toyota's Prado...

    Brendan Seery

    My colleague and friend, Paballo, is a photographer and, as is the mark of a top camera person, he can be slightly obsessive about getting things right: exposure, composition, expression - they all have to be just so... read
    Government wants liquor ads ban

    Linda Ensor

    The Department of Health is seeking a ban on alcohol advertising in the controversial Liquor Amendment Bill now with the Cabinet... read
    Design
    Cadbury tells the tale of Peter Rabbit this Easter

    Issued By Just Design

    AFI Cape Town Fashion Week designer line-up, venue announced
    African Fashion International (AFI) has announced the list of designers set to take part in the AFI Cape Town Fashion Week on 23 and 24 March... read
    Digital
    5 productivity hacks for dealing with information overload

    Farren Roper

    We exist in a time where the amount of information being generated exceeds our given capacity to consume and process it. What are the tools and resources that we can leverage to ensure that we cope and are able to be productive?... read
    Unicorns and fairy dust: The mythical land of SEO

    Richard Bensted

    The mythical land of SEO is so often shrouded in obfuscation and mysterious lingo that few marketers understand whether or not it's a strategy worth using... read
    The SpaceStation to exclusively handle sales for Business Insider South Africa

    Issued By The SpaceStation

    The SpaceStation, one of SA's leading digital media solutions company, will be exclusively handling the ad sales for the much-anticipated Business Insider South Africa... read
    Education
    AMASA Bursary congratulates the class of 2017 and calls for 2018 applicants

    Issued By AMASA

    Entrepreneurship
    How women entrepreneurs can influence the future

    Ronelle Bester

    On Red Ribbon's 15th birthday, what I know for sure is that entrepreneurship is a practical path of self-empowerment. Especially for women... read
    Millennials in the future of business, as told by a millennial

    Nicholas Dilley

    In almost every aspect of our lives we have grown accustomed to instant gratification. Why should the world of business and innovation be any different?... read
    It's Game On for B-BBEE with Pula Capital

    Issued By Pula Capital Partners

    Innovative B-BBEE investment firm Pula Capital (the investment arm of LRMG) has acquired a majority stake in performance coaching company, Game On Performance Solutions (Game On)... read
    Events & Conferencing
    President Ramaphosa's proposed investor conference welcomed by tourism industry
    "A key focus must be on shifting the international perception of investing in South Africa, which has recently been negative. To ensure that this happens, structural reforms will be needed to ensure that our credit ratings improve as soon as possible." read

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    Exhibitions
    Bulletproof Marriage offers relationship counselling at The Wedding Expo in Johannesburg

    Issued By Universal Church of the Kingdom of God

    Film & Cinematography
    Why is South Africa not watching South African movies?

    Julia Breakey

    You hear it all the time (at least in the hipster parts of Cape Town): support local. Wear locally-made clothes, buy fruit and veg from your local vendors. Whether these efforts are helping is unclear, but one area it isn't? Local film... read
    CTIAF to showcase local and international animation
    The Cape Town International Animation Festival (CTIAF) will be held at the River Club in Observatory, Cape Town from 2-4 March 2018. read
    These are your 2018 Oscar winners in 15 tweet-sized snippets

    Andy Walker

    If you stayed up all night to catch the 90th edition of the Oscars, congratulations, you deserve that coffee. read
    African films excel at Berlin festival
    African-linked films won nine awards at the Berlin International Film Festival... read
    Marketing
    How to budget influencer marketing

    Hlumelo Ndoni

    Hlumelo Ndoni shares some thoughts on how to structure and budget for your future influencer campaigns... read
    TLC Marketing Worldwide wins again at this year's POPAI Awards!

    Issued By TLC Marketing Worldwide

    Marketing2theMax maxes up

    Issued By Marketing2theMAX

    Media
    Barclays Africa Group Limited appoints Dentsu Aegis Network across 10 sub-Saharan Africa markets

    Issued By Dentsu Aegis Network

    Investing in media measurement in Africa
    Media Measure, an African media compliance and marketing insights business operating in nine African countries, has received investment... read
    Competition Commission refers media firms to tribunal over price fixing claims

    Ann Crotty

    In what looks set to be an extremely drawn-out affair, the Competition Commission has referred 28 media companies to the Competition Tribunal for prosecution on charges of price fixing and the fixing of trading conditions, in contravention of the Competition Act... read
    Australia media join forces to fight record Rebel Wilson payout
    Australia's major media organisations on Monday joined forces to back publisher Bauer's appeal against the nation's largest defamation payout awarded to Hollywood actor Rebel Wilson, arguing the size of the damages could stifle public-interest journalism... read
    Committee sets deadline to axe Icasa chairman

    Nick Hedley

    Convicted fraudster Rubben Mohlaloga has been given five days to say why he should not be removed from his post as chairman of the Independent Communications Authority of SA (Icasa)... read
    SAFREA and Gentle Reminders Club support prompt payment of freelancers

    Issued By SAFREA

    Private Property joins forces with Caxton Local Media

    Issued By Private Property

    A five-step plan to maximise media effectiveness and drive sales

    Nikolay Dolgov

    Issued By GfK South Africa

    Online Media
    #FortReview: "How creativity can save lives when put to good use" - Annie Raman

    Leigh Andrews

    Here's how Fort Review is changing perceptions and giving a voice to issues of industry equality, as well as the rise of advertising that goes beyond just punting a product to actually solving a societal issue... read
    Free news gets scarcer as paywalls tighten
    For those looking for free news online, the search is becoming harder... read
    OOH
    Road research shows OOH now centre stage in media mix landscape
    The new data launched by the OMC has revealed that OOH has evolved and taken centre stage in the media mix landscape... read
    Mischief Media heads up Netflix Bright OOH graffiti campaign

    Issued By Tractor Outdoor

    PR & Communications
    The evolution of the public relations practitioner

    Maiyo Febi

    Today the PR practitioner must be responsive and well versed in many areas, mainly: marketing, social media and influencer management, while remaining tuned into the latest trends likely to affect the industry... read
    #KFCCrisis: The ABCs of KFC's FCK apology

    Leigh Andrews

    NEWSWATCH: Last week, KFC London faced a chicken shortage as a result of "operational issues" with new delivery provider, DHL. This led to a temporary shut down of some 700 of its 900 branches - but they quickly crossed the road to the other side of the crisis... read
    Burson-Marsteller Africa expands reputation management in Africa
    Burson-Marsteller Africa has announced a partnership with Reputation Matters across the African continent... read
    Printing
    Sappi successfully acquires Cham Paper Group Holding AG

    Issued By Sappi

    Production
    FirstPencil takes a trip with Five Roses

    Issued By FirstPencil

    Finetune Studios opens new powerhouse

    Issued By Finetune Studios

    Fox Life kickstarts a year filled with female-driven and original African content

    Issued By Fox Network Group

    Do your stories justice with Canon's cutting-edge EOS M50 mirrorless camera with 4K movie capability

    Issued By Canon SA

    Publishing
    November release set for highly anticipated Michelle Obama memoir
    A much-awaited memoir by former first lady Michelle Obama will be published in North America on November 13 and will appear simultaneously in 24 languages worldwide. read
    Nelson Mandela Museum endorses tribute publication to Madiba

    Issued By Topco Media

    Research
    Is a panel right for you? Answer these 10 questions to find out

    Issued By Columinate

    Retail
    Trenery Guild campaign celebrates creative craftsmanship
    A new campaign by fashion retailer Trenery is bringing together a collection of talented African creatives in a celebration of craftsmanship and quality... read
    Social Media
    Viral app, Vero gets backlash over CEO's ties to Russia

    Juanita Pienaar

    The new viral app, Vero, has been receiving tons of flack over its CEO's ties to Russia, its privacy policy and its servers' inability to handle the overload of new users joining... read
    Facebook pulls gun game from conservative gathering
    Facebook pulled a virtual reality gun game from a major US conservative political gathering on Friday, saying the demo was a mistake given the recent deadly school shooting in Florida... read
    TV
    Department confirms set-top boxes will not be encrypted

    Bekezela Phakathi

    The Department of Communications has confirmed that statesponsored set-top boxes will not be encrypted... read
    Stream Becoming Mrs Jones and more local gold on Showmax

    Issued By Showmax

    SMILF comes first and only to Showmax

    Issued By Showmax

    Youth Marketing
    The top tips for live experiences in 2018

    Glenn van Eck

    The younger generation offers valuable insight as to where brands should be focusing their efforts... read
    Behind the Selfie
    #BehindtheSelfie with... Rob Stokes

    Leigh Andrews

    This week, we go behind the selfie with Rob Stokes, chairman of the Red & Yellow Creative School of Business... read
    Loeries Creative Week Durban
    #LoeriesRanking with... Howard Audio

    Leigh Andrews

    Howard Audio founder, Adam Howard, lets us in on their successes on the local and global award track over the past year... read
    Africa
    The time for Africa is not now - Africa is now

    Khangelani Dziba

    If you have not seen it, global is fast looking at Africa more and more as a place of innovation... read
    International
    Warc 100's top campaigns, agencies and brands for effectiveness
    The 2018 Warc 100, an annual global index of the world's top marketing campaigns and companies based on their business impact has been released... read
    Business
    Artificial intelligence could reinforce society's gender equality problems

    Bettina Büchel

    We are not only living in an age where women are being under-represented in many spheres of economic life, but technology could make this even worse... read
    5G, the cornerstone of the digital revolution
    Blazing fast 5G wireless networks promise to unlock the potential of internet connected devices, or the Internet of Things -- making driverless cars and talking fridges a reality... read
    Pros and cons of the growing multi-unit franchising model
    Multi-unit franchising is becoming a growing trend globally and in South Africa, meaning a single franchisee owns more than one outlet in different geographies... read
    SACO report highlights growth of trade in cultural goods and services
    SA's cultural goods exports are growing faster than imports, according to a new report that examined the growth and structure of the country's cultural and creative industries trade between 2007 and 2016... read
    Quotes
    Horace Walpole
    "The whole secret of life is to be interested in one thing profoundly and in a thousand things well."
    Lewis Carroll
    "Everything's got a moral, if only you can find it."
    Elizabeth Taylor
    "The problem with people who have no vices is that generally you can be pretty sure they're going to have some pretty annoying virtues."
    Paul Cezanne
    "Optics, developing in us through study, teach us to see."
    William Arthur Ward
    "Curiosity is the wick in the candle of learning."

    More quotes  Submit a Quote
    Twitter
    darrenp3
    @darrenp3
    P&G to cut advertising costs by $400m https://t.co/05qrqseHJy https://t.co/aLlABo9E4y
    MarketingEds
    @MarketingEds
    Paid reach dip on #Facebook wasn't Zuckerberg's fault; 'marketers just panicked' https://t.co/0oC8docMld #social... https://t.co/7jjGLPXp8g
    OrnicoMedia
    @OrnicoMedia
    RT @SAfmRadio: 'Brands should be proactive rather than reactive when it comes to AD spend'@Orestaki @OrnicoMedia #MediaShow @AshrafGarda
    MrChrisArnell
    @MrChrisArnell
    RT @happyabout: There are three big basics to content marketing: written content, visual content & verbal content. Try one or all! #Results...
    More tweets  Follow

    New business
    • Secure Drive appoints Tribeca Public Relations - more info
    • JAG Communications to manage SPARK Schools' PR account - more info
    • Brave Group continues new business streak with Edward Snell - more info
    • Capital Communications, DonValley join forces - more info

    More accounts  Submit a New account
    New appointments
    • Lauren Damant is Demographica's new GM - more info

    More people  Submit a Person
    Jobs offered
    Digital Communications Consultant - Johannesburg
    Digital communications consultant required for regional website and social media for global organisation. To support rapid growth we seek energetic professional with commitment to development to work with communications team. Read more >>



    Web Designer - Cape Town
    Western Cape Government Department of the Premier currently seeks to appoint a suitably qualified and experienced Web Designer (Ref. DOTP 2018-08). Applications close 19 March 2018. Read more >>



    Media Implementation Planner/buyer - Johannesburg
    The Penquin media implementation planner/buyer serves as a traditional media expert and is responsible for ensuring communication/media strategies meet or exceed the strategic requirements of our clients. Read more >>



    Sales Agents - Johannesburg
    Sales position in Sandton with uncapped commission and basic salary. Needs to be assertive. Read more >>

    Corporate Writer - Johannesburg
    Toni Elephant Media is looking for a corporate writer. If you are passionate about writing and understand impact messaging, then this is what you are meant to be doing. Read more >>


    Designers/Animators/Producers/Video Editors/Creatives - Johannesburg
    We blend design thinking with production, to craft visual experiences that push brands forward. Our disruptive approach keeps brands relevant, in a connected future. We are Fairchild. Design to Disrupt. Read more >>


    Script Adaptor - Cape Town
    We are looking to form a base of freelance script adaptors dealing with script editing, formatting, and proofing, prior to dubbing and distribution. Read more >>


    Senior Graphic Designer/Art Director - Johannesburg
    Senior Graphic designer with experience in print and Annual Report design and layout wanted. At least five years' experience and a brilliant portfolio. Email CV to info@iww.co.za Read more >>


    New events to diarise
    POPI and Email Marketing: A match made in a database - 14 Mar 2018, Johannesburg
    POPI and Email Marketing: A match made in a databaseLegal, Risk and Marketing experts join forces to reveal what POPI thinks about Email Marketing. Read more >>



    Potent Digital Storytelling Workshop: Give Your Brand Purpose! - 16 Mar 2018, Cape Town
    Join Jon Savage and Chantel Botha for a potent Digital Storytelling Workshop. Give your brand purpose and get your audience to take note. 16 March 2018 in Cape Town. Read more >>



    Strategic crisis management
    PRISA - 5 Mar 2018 to 6 Mar 2018, Randburg


    Dealing with media during a crisis
    PRISA - 7 Mar 2018 to 8 Mar 2018, Randburg | 15 Aug 2018 to 16 Aug 2018, Randburg


    Digital Customer Engagement & KYC Conference 2018
    Trade Conferences International - 7 Mar 2018 to 8 Mar 2018, Johannesburg


    Social media management
    PRISA - 8 Mar 2018 to 9 Mar 2018, Limpopo


    Creative writing, editing for corporate publications
    IAJ - Institute for the Advancement of Journalism - 12 Mar 2018 to 16 Mar 2018, Johannesburg


    The essentials of broadcast media management course
    Rhodes University Sol Plaatje Institute - 12 Mar 2018 to 16 Mar 2018, Johannesburg


    Time of the Writer International Festival
    12 Mar 2018 to 17 Mar 2018, Durban


    The essentials of broadcast media management course
    Rhodes University Sol Plaatje Institute - 12 Mar 2018 to 16 Mar 2018, Johannesburg


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