| 30 Apr 2012 |
| Marketing & Media | South Africa |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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Why some ads work better than others do We've got some interesting research - believed to be a first - for you from UCLA. Researchers have found that when it comes to which ads are winners your brain knows better than you do. Neuroscientists at the university used brain data to predict how large populations will respond to advertisements. Closer to home M&C Saatchi Abel Cape Town has won the MWeb account having also recently been awarded the most of the Nedbank Group's below-the-line business. It's sad, but true, that one of the world's most dangerous professions is not necessarily at the sharp of an army or police service (though both are often dangerous, naturally) but rather on the blunt end of a laptop or camera... namely... journalism. Many journalists have been killed; take for example the death of Anton Hammerl. So, in an effort to help journalists protect themselves and their sources, the Committee to Protect Journalists has launched it's Journalist Security Guide. That makes it particularly appropriate that we should all, during this Freedom Week support press freedom. The Right2Know campaign has called on society to mark 27 April (Freedom Day), 1 May (Worker's Day) and 3 May (World Press Freedom Day), as opportunities to recognise and celebrate hard-fought battles and hard-won victories in the struggle to realise these rights and to reflect on the challenges that lie ahead. Finally, on a happier front - DIY (in which women often excel, believe me, I know) - sees Marianne Malone being appointed editor of EasyDIY - the quarterly magazine aimed at people interested in DIY but put off by complicated ideas and projects. Enjoy tomorrow; we'll be back on Wednesday. Rod Baker, Content DirectorResponses to this column welcomed in our editor's column archive. Please send all South African marketing and media news to marketingnews@bizcommunity.com, opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. For more on how to contribute to Biz, go here. Also follow @Bizcommunity on Twitter and join us on Facebook.Top stories
Marketing & Media
 At the fifth Thought Leadership Digibate this Friday, 4 May 2012, hosted by Aegis Media and BizCommunity, some of the country's leading experts in the media and marketing sector will discuss and debate topics in five key areas that featured in Bizcommunity.com's recent 2012 Biz Trends Report. Read more >>
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 Following the recent publication of the 2012 Biz Trends Report, sponsored by Aegis Media, some of the key trend topics will be brought alive at the fifth Thought Leadership Digibate on Friday, 4 May 2012. Hosted by Aegis Media in conjunction with Bizcommunity.com, for the first time this monthly debate will be held in Johannesburg and broadcast live via mobile or pc audio-streaming, 9.15am-11am. Read more >>
Special focus on media freedom & right to know
 The Right2Know campaign calls on society to mark 27 April (Freedom Day), 1 May (Worker's Day) and 3 May (World Press Freedom Day), as opportunities to recognise and celebrate hard-fought battles and hard-won victories in the struggle to realise these rights and to reflect on the challenges that lie ahead. Read more >>
 [Herman Manson: @marklives] How wonderful that, in South Africa's high-volume politics, the chance to step back from the abyss still presents itself. The Press Freedom Commission report on media regulation seems to have created an opportunity for politicians to jump the puddle that would have sucked them and the rest of us down an acrimonious path to the Constitutional Court and a bareknuckle fight on our hard-fought right to know (the truth - and not just Jimmy Manyi's). Read more >>
 SA National Editors' Forum (SANEF) is becoming increasingly concerned that the refusals by the minister of Defence to supply information are further alarming manifestations of the government's desires to clamp down on information, the prime example of this being the Protection of State Information Bill. Read more >>
Advertising
 M&C Saatchi Abel Cape Town has been appointed to handle the above-the-line account for MWeb, under the creative guidance of Mark Winkler and Sonja Fahn, following a pitch process amongst Cape Town's top-based agencies. The appointment takes effect immediately. Read more >>
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 [Greg Nicolson] South African brands are prickly when it comes to comparative advertising. Yet a battle of the spoofs between insurance company Santam and fast food chain Nando's has greatly benefited both brands. Maybe there's a moral lurking there somewhere. [video] Read more >>
 M&C Saatchi Abel has announced the appointment of Kristina Couzyn as managing partner in Johannesburg and Craig Jamieson as creative director, digital, direct and data. Bizcommunity.com has also learnt that Marianna Hadzigeorgiou will be joining as art director in May 2012. Read more >>
 Following the Santam spoof challenge to Nando's, the latter has anticipated the deadline of the substantially sized takeaway order to the Johannesburg Children's Home by last week Thursday, 26 April 2012 at 4pm and, firing up its grills and staff, delivered on Wednesday afternoon, 25 April. Read more >>
 [Herman Manson: @marklives] Cell C has decided to drop King James and FoxP2 as its advertising agencies. Cell C had announced in February 2012 that it had appointed FoxP2, King James, Prima Plus and Trigger/Isobar as its ad agencies. King James and FoxP2 were to replace Ogilvy Johannesburg. Ogilvy will now be retaining the Cell C business. Read more >>
 [Chris Moerdyk: @chrismoerdyk] The tsunamic growth of social media in marketing has shown quite clearly that many guises of online advertising are far more trusted by consumers than ads appearing in conventional media. It all makes complete sense. Read more >>
 [Edward Fisher] Nando's has always been agile and, as technology enhances the turnarounds on production time, it has become even better at flighting ads in the immediate wake of the people and events that it satirises. But here comes the real rub... (pun unintentional...) Santam, on Tuesday, 24 April 2012, has responded to Nando's parody with its own [video]. Read more >>
 [Anton Crone] Have you seen any good motorcycle or bicycle advertising lately? If the golden pencil is your carrot and you want to be a part of something significant, here's an opportunity. Instead of begging insignificant corner shops to let you do "award-winning" advertising for them, go after the many motorcycle and bicycle brands out there and effect real change through great advertising. Read more >>
Branding
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 [Herman Manson: @marklives] Zando, a new online fashion ecommerce play funded by Germany-based Rocket Internet, launched three months ago and is literally aiming to rocket through the online retail market to be in the same league like services such as Kalahari.net and Takelot.com. Read more >>
Education & Training
Events & Conferencing
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Magazines
 Marianne Malone has joined EasyDIY as its editor. The quarterly magazine is aimed at people interested in DIY but put off by complicated ideas and projects. Read more >>
Media
 NEW YORK, US: As hundreds of journalists are attacked, jailed, threatened, or placed under surveillance each year, the Committee to Protect Journalists has launched a new Journalist Security Guide to help reporters assess and deter risk. Read more >>
Newspapers
 [Gill Moodie: @grubstreetSA] Caxton, I think it's fair to say, cares more about the competition it's getting from Media24 in KZN than protecting the independent newspapers of that fair province. The truth is that many of our newspapers with their existing business models are in their twilight years and the big media houses don't have the luxury of caring about media diversity. Read more >>
Printing
Production
Radio |  |
 Former programme director, Alfie Jay, has been appointed as Algoa FM's first operations director. Reporting to him are the managers of programming, new media and news. The station is expanding its management team as part of an internal restructuring in order to meet the demands of its bigger broadcast and media footprint. Read more >>
Recruitment
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Sales
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 [Stuart Wolpert] Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the what is reputed to be the first study to use brain data to predict how large populations will respond to advertisements. Read more >>
More International...
[Brian Berkman] How much love really exists between the PR and media industries? If the curmudgeonly complainers to letter's pages are to be believed, not much. Read more >>
Advertising
Ahead of the publication of AdReview 2012, The Jupiter Drawing Room founder and group chairman, Graham Warsop, last month issued an open letter to Tony Koenderman urging him to review his approach to listing and awarding Specialist Disciplines. Read more >>Branding
The notion of branding is usually one concerning giants. As the leviathans of big business tussle for optimum visibility in the market - with all of their arrogance, pomp and grandeur - it may seem that branding and any marketing and management therein, could never apply to the small business spectrum. Read more >>[Gary Bryant] I recently received an email from Vida e Caffé. It was one of the few they sent out and, as a dedicated fan of both the coffee and the brand, I took the time to read it. In it they announced that they were launching three new tea products. Tea! Was this some kind of April Fools' joke? Read more >>  It is one thing to sign a client and jump from the blocks with a bang - quite another to maintain the necessary momentum to keep their brand top of mind in a highly competitive marketing environment. At BrandsRock they take the long view and go the distance to ensure that the brands in their stable remain culturally relevant and visible at all times. Read more >>CSI
 Freedom comes at a price, both for offenders who have served time in a correctional facility and for their families and communities who are expected to welcome them back when they are released. Without adequate preparation and support, this transition can be a very difficult time for everyone and often results in a negative outcome. Read more >>Design
Mariette du Plessis, partner at Adams & Adams, says she went to Design Indaba 2012 not quite knowing what to expect - however the incredible creative talents of South Africa exceeded her expectations. Read more >>Digital
 With an impressive guest speaker line-up that includes some of the best names in the business, a host of workshops and an exciting programme; the third IMC Conference, taking place in Cape Town on 5-6 June, will cover all aspects of marketing, media, online and much more. Read more >>The two-day Net Prophet Startup Acceleration Workshop is now open for applications for a 100% free startup mentoring course - run by prolific startup coach, Permjot Valia. The course gives technology startups the opportunity to greatly accelerate their efforts in getting their new business, product or service to market. Read more >> In recent months Google slowly began to implement changes to their rules and algorithms in order to make their search results cleaner, more informative and more relevant. In March the search giant announced that the forthcoming changes to their algorithms would penalise sites that are "overly optimised". Read more >>After a few intense weeks of deep and expansive research, with generous lashings of creative obscurity, Amorphous New Media (ANM), one of the foremost full-spectrum digital agencies in the country, has landed the account for what is arguably South Africa's most iconic burger brand - Steers. Read more >> Time is running out to get entries in for Tech Paradise 2012 - the larger-than-life competition that has taken the tech and gaming community by storm. Entrants are just days away from finding out whether they have won every gamers' dream prize: a five-day getaway in the ultimate luxury gaming playground with four friends in a Camps Bay villa. Read more >>This year's Digital Edge Live 2012 promises to be bigger and better than before and is set to deliver an array of local and international speakers. The event, presented by NATIVE and Living Your Brand, will be hosted at the Cape Town City Hall on 4 October. Read more >>Education & Training
 When The Learning Theatre plans an industrial theatre intervention the casting of suitable actors nearly always leads to a debate between client and service provider. The reason is simple. Client would like to see some famous faces in their production and who can be more famous than South Africa's myriad "soap" stars? Read more >>Events & Conferencing
Cape Town-based event and marketing agency, Living Your Brand, has welcomed 2012 with a line-up of exciting events and conferences. Read more >>Ten of South Africa's top captains of industry are currently scrutinising those organisations that are best integrating empowering business practice and delivering positive impacts in the marketplace, in the workplace and in the community. Read more >> [Leah McCrae] One of the most important factors that contribute to the ultimate success of an event is planning, and this includes careful consideration when selecting the venue. Read more >>[Mariette du Plessis] Winning a coveted MTN SAMA may just be the best thing that could happen to a band or musician! You've finally arrived in the world of music! Or does it spell the beginning of trouble? Read more >> Magazines
 Wil jy spoggerig lyk sonder dat jy jou spaarvarkie hoef te skud? Huisgenoot wys vir jou hierdie seisoen se nuutste modegiere en skoonheidswenke om van te kies en te keur. Read more >> The publishers of this LIVEOUTLOUD magazine have given it a complete revamp and now proudly introduce LIVEOUTLOUD The Collection - a hardcover, 240-page, seasonal publication, as its forward-thinking response to an ever-changing industry. Read more >>Media
On Thursday, 26 April, Sentech announced its decision to reduce signal distribution costs for community broadcasters. The Media Development and Diversity Agency (MDDA) welcomes this move by Sentech as it will contribute positively towards the sustainability of the sector in the long-term. Read more >>Mobile
 Leading location-based media solutions company, Business Positioning Systems (BPS), continued to offer clients great advertising value from various navigation solutions, when a host of their key clients where given "Branded Widgets" on the Cell C Xplorer platform powered by Telmap. Read more >>Newspapers
 The isiZulu-language daily title Isolezwe - a star performer both in the Independent Newspapers stable and in the South African media industry generally - marked its 10th anniversary with a celebration at the Moses Mabhida Stadium in Durban on Thursday, 19 April. Read more >>Online Media | | Online Media section proudly sponsored by | |  |
Every day, over 250 collectable and investment coins and bank notes are sold on South Africa's online marketplace and auction site, bidorbuy.co.za. During the last thirty days, more than 8 000 coins and notes were bought by about 1 300 buyers, indicating a renewed interest in this field. Read more >>Out Of Home |  |
 Leading out-of-home media company, Provantage, in partnership with ACSA, has launched a fully-fledged, dedicated television network in ACSA owned airports nationwide. Airport.tv will be flighted on a large network of screens, optimising dwell time in high traffic zones throughout each airport. Read more >> Edge, Nine Mile Media's experiential marketing division, successfully executed the out-of-home activation of the Old Mutual Two Oceans Marathon in the week leading up to the event, which was held in Cape Town on 6 and 7 April. Read more >> In a recent campaign (November 2011 - end February 2012) 'Miller Genuine Draft' made use of a number of Guerrilla IMC outdoor advertising sites in key locations to effectively reach their target consumers. Read more >> Further to a press release published late last year, where Guerrilla began their clean-up operations around their outdoor sites, the attempt to change people's behaviour and perceptions towards littering in Johannesburg has been taken to a new level. Read more >>Production
 Fresh Eye Film Productions has welcomed a new member, Supa Mbele, to the team of directors. Read more >>Radio
 Dawn Cameron has been appointed by community radio advertising specialist, The Media Connection, as national sales and marketing manager. Read more >> Club Jacaranda members will be the first to know about any Jacaranda FM happenings, win prizes and tickets to their concerts and events, plus have a choice of over 300 great brands to buy at massively discounted prices. Read more >>The Media Development and Diversity Agency (MDDA) sends deep and heartfelt condolences to the Maleka family on the passing away of Mr Lebelo Maleka - Station Manager of Shoshanguve Community Radio. Read more >>Recruitment
"As a recruitment consultant," says Chantelle Hardie, Recruitment Consultant at RecruitFIN, "a challenge that I face each day is that of people and companies who are not interested in using recruitment agencies, from those who have had bad experiences with previous agencies to those who have never engaged in the process of using an agency." Read more >>The country's best employers boast a 46% lower rate of absenteeism than the average South African company, recent research has shown. Their staff are healthier, and work more often, for longer. Read more >>Research
 Researchers and research stakeholders who wish to attend the 2012 SAMRA (South African Marketing Research Association) conference at attractive early-bird rates, will have to hurry with their bookings as these rates are only valid until 30 April 2012. Read more >>During 2011 the global economy was impacted by natural disasters, political uprisings, and the ripple effects of financial crises in both the US and Western Europe. After a boost in ad spending in Q3 2011, many of the world's biggest advertisers exercised more caution in Q4, but 2011 still showed an overall 7.3 percent increase in spending vs. 2010. Read more >>Sponsorship
 MSCSPORTS hosted a very entertaining breakfast with Coach Heyneke Meyer at the Sandton Convention Center on Friday, 20 April. Altech Autopage Cellular sponsored the event which was attended by 500 people. Read more >> Business representatives are invited to attend one of four Business and Arts South Africa workshops designed to present the organisation's newly formulated BASA Arts Sponsorship Management Toolkit to the South African business community. Read more >>Youth Marketing |  |
 With the movie 'Bully' making international headlines since its recent release in some parts of the world, the bullying phenomenon is creating a buzz. Read more >>
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 Preliminary estimates indicated that R500bn would be required for the construction of the Gauteng-to-Durban corridor, of which an estimated R100bn would be needed for the development of the port precinct, Transport Minister Sbu Ndebele said in Parliament late last week. Read more >>
 The Department of Communications is confident it can successfully "kick-start" the rollout of digital terrestrial television (DTT) despite the funding shortfalls experienced by some of its key entities. Read more >>
The Department of Transport says it has noted the judgment handed down by the North Gauteng High Court regarding the implementation of e-tolling on the Gauteng Freeway Improvement Project road network. Read more >>
More Government news...
 [Henrie Geyser: motoring editor] Korean car maker Kia is cleverly wriggling deeper into the hearts and wallets of the South African motoring public with model after model of stylish, family-friendly, light on the pocket and wall-to-wall high-tech vehicles. Read more >>
 [Henrie Geyser: motoring editor] With over 56 000 units sold since its launch in March 2010, Volkswagen's Polo Vivo continues to be the dominant brand in the passenger car market - a success story that is further enhanced by the fact that it is the only locally produced entry-level volume car on the market. Read more >>
More Motoring news...
 South African travel technology company Tourism Radio has teamed up with Frommer's Unlimited in a move that aims to revolutionise the world of mobile travel guides by providing local travel information in mobile audio guides. Read more >>
 Bushmans Kloof Wilderness Reserve & Wellness Retreat has announced that James Basson will be the new general manager at Bushmans Kloof Wilderness Reserve & Wellness Retreat as of 1 May 2012, replacing Graham and Ronel Kennedy. Read more >>
More Travel news...
 [Jordan Scott] I have often planned that at the end of my studies I will leave my beloved country; however, the more I watch and listen to our local talent the later the date becomes for my departure. I am amazed that these boys, no, men, come from South Africa - from my very own home! Read more >>
 [Daniel Dercksen] Keevy wrote and directed Owl, which took Cape Town by storm last year and runs for one week only at the Kalk Bay Theatre this week, before wowing audiences at the Grahamstown Festival. Read more >>
 The 18th Annual MTN South African Music Awards first awards night focusing on technical excellence has been held, prior to the main ceremony tonight, Monday, 30 April, 2012, which will be broadcast live from the Superbowl at 8.30pm on SABC1. Read more >>
 [Daniel Dercksen] For anyone who has ever marvelled at the spectacle and awe of iconic Marvel Super Heroes; Iron Man, The Incredible Hulk, Thor, Hawkeye and Black Widow, will be bowled over by the magnificence of one of the biggest action adventures films ever. It opens in South Africa on April 26, a week before its release in America. We are fortunate to be one of the first countries to see it! Read more >>
More BizLounge news...
- Beechies appoints Y&R - more info
- Dei Gratia Marketing and Communications secures new accounts - more info
- Stick appointed for Nestle advertising brand - more info
- Gaviscon signs Billads - more info
- Go4word teams up with DHL Stormers - more info
- Durban Christian Centre appoints Marlan Padayachee GreenGold Africa Media and Communications - more info
- Liveoutloud magazine appoints Leigh Lippert - more info
- Bittersuite appoints new copywriter - more info
- The Media Connection appoints Dawn Cameron - more info
- Entrepreneur Media SA appoints Shana Rahaman - more info
- New appointments at Bobby Demure - more info
Featured jobs Primary function will be to collate, collect and copy taste the vast amount of information that flows in from reporters, contributors and content providers. Read more >> |
The role of the receptionist is to receive and direct incoming telephone calls, enquiries, couriers and visitors. Read more >> |
 Cape Town agency ninety9cents is expanding its digital team and looking for a passionate web content manager. Read more >> |
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A successful media publishing house based in Cape Town CBD is looking for dynamic personalities to fill the positions of online advertising sales executive to sell online advertorial space. Read more >>Bring your skills to our growing team of CRM, Loyalty and DM specialists. We need an account manager with relevant experience who is willing to travel. Read more >>Marketing manager - You will be required to manage and grow the company's brand awareness. Successful candidate will be required to drive the social media and liaise with the press. Read more >>Media24 Magazines has a vacancy for a marketing intelligence executive in the Sandton office from 1 May 2012. Read more >>John Brown SA seeks to appoint an account manager/associate publisher to manage its custom titles.The successful candidate must understand retail environments, has publishing experience and proven marketing experience. Read more >>
Click here to customise your jobs section
- People effectiveness @ work The People Element - Johannesburg, 8 May
- Break through your writing barriers SA Writers' College - Countrywide, 1 May
- Dreams and money - with Sonja Kruse and John Bauer hubspace - Cape Town, 2 May
- Social media over breakfast Niche Training - Cape Town, 3 May
- The Oliver awards Topco Media - Johannesburg, 3 May
- Scriptwriting for games and online video course SA Writers' College - Countrywide, 5 May
- Revisited by Maja Maljevic David Krut Projects and Nirox Projects - Johannesburg, 6 May
- Developing the art and skill of social media Niche Training - Cape Town, 9 May
- Talk2Us Roadshow Talk2US - Cape Town, 9 May
- Hey Sugar - Johannesburg, 9 May
Click here to customise your events section
Join me on my charity drive - Doing it for the kidz[Other] I am collecting groceries, toiletries, clothes and toys for a children's home in the Roddepoort CBD. My goal is to get as many people involved as possible so that we can help these 30 children or more. I can make a difference, but can you imagine what we can do together. Party Liaison seeks branding partner for national launch[Other] Party Liaison is planning to expand its coverage and services and is seeking a brand to partner with during this phase. Download the proposal: http://www.partyliaison.co.za/adsales/Party-Liaison-National-Launch-Proposal.pdf
"The best ad is a good product. (via adland)" - Alan H. Meyer "Having a personality of caring about people is important. You can't be a good leader unless you generally like people. That is how you bring out the best in them. (via Evan Carmichael)" - Richard Branson "Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.
(via brainyquote)" - Nicolas Roeg "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. (via www.proverbia.net)" - Peter F. Drucker
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