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Breakdown of 2012 D&AD results

LONDON, UK: A total of 66 Yellow Pencils were awarded to the best of the world's design, advertising and communications work at the 2012 D&AD Awards, the organisation's fiftieth anniversary, last week in London. Here are the breakdowns by country and category.
Breakdown of 2012 D&AD results

Comments D&AD CEO Tim Lindsay, "The D&AD Awards in 2012 have seen more work than ever entered from around the world - and that has been reflected in the awards given, with a strong show from Australia, the Far East and from Latin America in particular."

"D&AD has grown to become a truly international awards [competition], but one with its roots still firmly planted in the UK. I think that this is where creatives from across the world still want their work to be recognised because they know that at D&AD their work will be judged by the cream of the international creative community."

In total, 636 entries from over 35 countries were recognised with awards across In-Book, Nominations and Yellow Pencils this year full list of winners.

Results by country

In the southern hemisphere, entries from South Africa (29 awards, of which four gained Yellow Pencils), from Australia (31 awards, of which three were given Yellow Pencils), Brazil (26 awards, of which two gained Yellow Pencils) and New Zealand (nine awards and one Yellow Pencil) also did well at this year's awards.

Work from the UK had a strong show at this year's event, with UK entries scooping 198 awards in total (of which 21 were Yellow Pencils). Work from the US also did well, as entries gained 103 awards in total (of which 11 were Yellow Pencils).

However, European nations performed well, with France leading the way with 30 awards overall, of which seven were Yellow Pencils. Germany also had a strong year with 34 awards overall (although none of the entries were felt to have earned the top award). The Netherlands also performed strongly, with nine awarded pieces of work, 22 of which gained Yellow Pencils.

Work from Japan 32 awards overall (four Yellow Pencils) and China (with four Yellow Pencils among 11 recognised pieces of work) led a strong year for Asian entries.

CountryIn-BookNominationYellow PencilTOTAL
Argentina7007
Australia244331
Austria1102
Belgium2103
Brazil177226
Canada93012
China25411
Colombia2327
Czech Republic1001
Denmark2002
Finland1113
France1211730
Germany268034
Hong Kong3205
India1001
Italy2204
Japan1216432
Lebanon1001
Luxembourg1001
Malaysia72110
Mexico2002
Montenegro1001
Netherlands3429
New Zealand6219
Norway3003
Peru1001
Philippines2002
Portugal2002
Puerto Rico2002
Romania1214
Singapore111012
South Africa178429
Spain4206
Sweden84214
Switzerland9009
Thailand1203
United Arab Emirates3003
United Kingdom1185921198
United States623011103
Vietnam1001
TOTAL39018066636

View full list of D&AD Awards by Country.

Results by category

Film Craft was the category where the greatest number of Yellow Pencils were awarded, with the jury recognising 15 entrants with Yellow Pencils. The Digital Design jury also felt that the sector had a strong year, awarding seven Yellow Pencils in the category. The juries for Digital Advertising and Radio Advertising each awarded four Yellow Pencils to work in their categories.

Conversely, the juries in the Photography, Typography, Writing for Advertising and Writing for Design categories did not award any Yellow Pencils this year.

The most-awarded categories overall (across In-Book, Nominated and Yellow Pencil work) were Film Craft (104 awards), Graphic Design (60 awards), TV & Cinema Advertising (43 awards) and Outdoor Advertising (35 awards). Direct (33 awards) and Illustration (29 awards) also had a strong show at D&AD's fiftieth awards event.

CategoryIn-BookNominationYellow PencilTOTAL
Art Direction121114
Book Design155222
Branding143118
Digital Advertising148426
Digital Design814729
Direct256233
Film Advertising Crafts693515119
Graphic Design3621360
Illustration198229
Integrated & Earned104317
Magazine & Newspaper Design125118
Mobile Marketing26311
Music Video84315
Outdoor Advertising248335
Packaging Design124218
Photography101011
Press Advertising112114
Product Design67215
Radio Advertising88420
Spatial Design124117
TV & Cinema Advertising329243
TV & Cinema Communications1111426
Typography92011
Writing for Advertising82010
Writing for Design4105
TOTAL39117966636

View full list of D&AD Awards by Category.

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