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"We have now realised that many of our subscribers are still emotionally attached to the magazine in the old format," said Collins Khumalo, CEO of MultiChoice South Africa.
A. I would prefer to receive the new lifestyle Dish magazine which does NOT have programme schedules
B. I would prefer to receive a Dish magazine which includes the programme schedules
C. I do not want to receive a Dish magazine
Subscribers can access the survey directly on the website at www.DStv.com/DishPoll or SMS, at no cost, their smartcard number plus their choice of A, B or C to 30622.
Subscribers should bear in mind that there is a lead time of three months for printed schedules. Therefore, the company anticipates that the subscribers' preference will only be effective from September 2012.