The news in February that FoxP2 and King James would take over the account had hardly been announced when the account move was frozen. Alan Knott-Craig Snr had been appointed the new CEO of Cell C and had not been party to the decision on the new agency appointments, while Cell C brand and marketing communications executive Mandy Waddington, who presided over the agency appointment process, left the company.
Speculation on the account review escalated as Cell C drew a curtain of silence around the process - by informed accounts not even communicating progress with the affected ad agencies.
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