Cell C puts new agency decision on review

13 Apr 2012

Cell C has put its new agency appointments, which was formally announced to the media and industry on 10 February 2012, under review. Cell C had announced the appointment of FoxP2, King James, Prima Plus and Trigger/Isobar as its ad agencies.

In a rather terse statement Karin Fourie, senior manager: public and media relations at Cell C, stated that "the new CEO is currently reviewing the appointment of an agency or agencies" and refused to comment further or to respond to a request from Marklives.com to clarify the one-liner.

Alan Knott-Craig Snr was recently announced as the new CEO of Cell C and joined the company on 1 April 2012. Knott-Craig helped found rival Vodacom and lead the company for 15 years.

Cell C also confirmed the resignation of Mandy Waddington, the Cell C brand and marketing communications executive who presided over the agency appointment process, while stating that it had a policy in place to not comment on the reasons for executives leaving the business

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Source: MarkLives.com

MarkLives.com is the marketing, advertising and media news and insights site run by business journalist Herman Manson (former co-founder and publisher of Brand magazine). The site regularly breaks industry news and has built a strong following with its independent and opinionated stance on key industry issues. Follow MarkLives on Twitter at @marklives, become a Facebook fan and subscribe to the weekly newsletter.

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Herman Manson

About Herman Manson: @marklives

The inaugural Vodacom Social Media Journalist of the Year in 2011, Herman Manson (@marklives) is a business journalist and media commentator who edits industry news site www.marklives.com. His writing has appeared in newspapers and magazines locally and abroad, including Bizcommunity.com. He also co-founded Brand magazine.