Results for Broadcast Research Council

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Ipsos wins Radio Audience Measurement Survey contract in South Africa
Ipsos wins Radio Audience Measurement Survey contract in South AfricaArticle

The Broadcast Research Council (BRC) of South Africa has awarded Ipsos the contract to perform the official radio research in South Africa for the next five years...

Issued by Ipsos 3 May 2021

Broadcast Research Council to commission a more comprehensive TAMS audit
Broadcast Research Council to commission a more comprehensive TAMS auditArticle

There have been rapid changes in the recent video viewing landscape exacerbated by the Covid-19 outbreak and the resultant accelerated changes in access to alternate video services and data...

8 Apr 2021

Loyalty in audio consumption
Loyalty in audio consumptionArticle

While 2020 was simply dubbed 'stifling', there was a silver lining amidst the dark cloud of Covid-19 for media and, most especially, for radio...

Issued by OFM Radio 11 Mar 2021

Primedia's Melissa McNally elected to the board of the Broadcast Research Council
Primedia's Melissa McNally elected to the board of the Broadcast Research CouncilArticle

Primedia Broadcasting is pleased to acknowledge the appointment of Melissa McNally to the board of the Broadcast Research Council of South Africa (BRC)...

Issued by Primedia Broadcasting 2 Mar 2021

The post-Amps landscape: play it as it lies
The post-Amps landscape: play it as it liesArticle

Mining South Africa's rich vein of marketing and media data to ensure meaningful and addressable media buying and planning decisions...

Issued by Ebony+Ivory 20 Jan 2021

Collaborative tool launched for advertising and media decision-makers
Collaborative tool launched for advertising and media decision-makersArticle

In a collaboration between the PRC, BRC and Nielsen, the new 4 Way Fusion is a product that contains an unprecedented 953,909,612 data points, making it a tool for media decision-makers wanting to understand how local consumers interact with the media and make their buying decisions...

27 Nov 2020

The robust travel culture of Jacaranda FM listeners
The robust travel culture of Jacaranda FM listenersArticle

Target Group Index South Africa 2019 (TGISA) shows that Jacaranda FM listeners have a keen sense of adventure and believe 'that you only live once', so it's important to have as much fun as possible...

Issued by Jacaranda FM 24 Nov 2020

#FairnessFirst: In the front line, Nadia Bulbulia
#FairnessFirst: In the front line, Nadia BulbuliaArticle

"We are going through an extraordinary time in the world. Now, more than ever the role and impact of radio and television is felt as these services are central to keeping us informed, educated and entertained..."

Jessica Tennant 22 Apr 2020

#AfricanAdShowcase: MultiChoice may have a competitive edge over streaming services
#AfricanAdShowcase: MultiChoice may have a competitive edge over streaming servicesArticle

Reports of interim results by MultiChoice show a 3% decline in DStv premium subscribers, which may be due to intensified competition from streaming services such as Netflix and Amazon Prime Video...

2 Dec 2019

PRC, BRC and Kantar TNS agree to cease production of the Establishment Survey
PRC, BRC and Kantar TNS agree to cease production of the Establishment SurveyArticle

The PRC, BRC and Kantar TNS have mutually agreed to cease production of the Establishment Survey from the end of December 2019...

20 Nov 2019

Sechaba Motsieloa. Image supplied.
Masa announces leadership changesArticle

Masa announced several leadership changes and detailed important contributions to the marketing profession and industry at its recent thirteenth Annual General Meeting...

29 Oct 2019

CEO of the PRC, Josephine Buys. Image supplied.
How SEM Supergroups help delve deeper and deliver granular informationArticle

With South Africa's incredibly complex society, the Publisher and Broadcast Research Council of South Africa first launched the Socio-Economic Measure (SEM) to replace Living Standard Measure (LSM). SEM Supergroups are based on where changes in lifestyle are found in the segment profiles and deliver the granularity required by agencies and publishers...

23 Sep 2019

Media Inflation Watch 2018 Q2: Key findings
Media Inflation Watch 2018 Q2: Key findingsArticle

The latest release of Inflation Watch - Q2 2018 - has been released. This study covers advertising rates and performance trends and an MIW Index, which is essentially a cost per thousand calculation...

24 Oct 2018

Media Inflation Watch 2018 Jan-Mar data released
Media Inflation Watch 2018 Jan-Mar data releasedArticle

The Media Manager Online has been updated with new Inflation Watch data and it now provides a first look at 2018...

21 Aug 2018

African penguin attends BRC RAMS presentation
African penguin attends BRC RAMS presentationArticle

Kfm 94.5 has unveiled the addition of a new member to the team - an African penguin called Rocket who joins the business as an extension of the brand activations team...

Issued by Primedia Broadcasting 1 Jun 2018

Marketers: Ignore radio at your peril
Marketers: Ignore radio at your perilArticle

As we celebrate World Radio Day on 13 February, it's worth considering radio's crucial role in a brand's integrated marketing strategy...

Werner Lindemann 13 Feb 2018

Peter Langschmidt, the PRC’s lead research consultant.
The Establishment Survey, a foundation for a brave new worldArticle

The Establishment Survey (ES) is a multi-purpose, multi-media survey providing context for all media platforms and all media currencies in South Africa...

Danette Breitenbach 6 Oct 2017

Controversy at BRC Rams presentation as results are questioned by Magic 828AM
Controversy at BRC Rams presentation as results are questioned by Magic 828AMArticle

Independent radio station, Magic 828AM stands up against methodology used to measure listenership in the Western Cape by the BRC...

Tony Sanderson 3 Oct 2017

Adding data to establishment survey
Adding data to establishment surveyArticle

The establishment survey (ES) now provides a tool for cross comparison of research from different media types...

14 Jul 2017

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Igazi takes over DStv's throneArticle

Mzansi Magic's Xhosa drama series Igazi has displaced Our Perfect Wedding as the most watched programme on DStv, ending the reality show's dominance at the top of pay-TV's most-watched list...

12 Jul 2017

LSM vs SEM
SEMs to replace LSMs over next two yearsArticle

The new Socio-Economic Measure (SEMs) will replace the market segmentation tool, Living Standard Measure (LSMs), over the next two years. Kantar TNS feels this is a more accurate reflection of South African society in terms of how people live...

13 Apr 2017

Dejan Bozic © –
Publisher Research Council launches Establishment SurveyArticle

The Publisher Research Council (PRC) has launched the Establishment Survey (ES), a collaborative partnership between it, the Broadcast Research Council (BRC) and the Advertiser Media Forum (AMF) so media owners, marketers and advertisers can use it as a strategic inter-media planning tool...

4 Apr 2017

Askhat Gromov © –
The king is dead, long live the king!Article

Well, the AMPS funeral is over and several concerned bodies are making progress on instituting something with which to replace it...

Chris Brewer 20 Mar 2017

Image supplied
Is your brand ready for the 30-hour media day?Article

The world of media is changing at a rapid pace as consumers' attention is fragmented across multiple channels and devices...

Werner Lindemann 14 Mar 2017

(c) rawpixel -
MA(SA) proposes new research currencyArticle

The industry has expressed its appetite for research such as the All Media and Products Survey (AMPS) and 80% of marketers are saying they're willing to contribute to funding such research, so the decision to go ahead with a new marketing research currency or not will be made within the next four weeks...

Danette Breitenbach 6 Mar 2017

Darren, Anele swap drive show slots on 947
Darren, Anele swap drive show slots on 947Article

Darren Simpson will take over the afternoon drive slot and Anele Mdoda will take over the breakfast show from 3 April 2017 on 947...

10 Feb 2017

Community radio stations are in tune with the times
Community radio stations are in tune with the timesArticle

The number of community radio stations has risen significantly in recent years, with some already having a bigger audience than larger commercial stations...

Thabiso Mochiko 23 Jan 2017

AMASA Forum - July: The Establishment Survey - now what?
AMASA Forum - July: The Establishment Survey - now what?Article

#AMASAJoburg will be hosting a forum on the Establishment Survey. Join them for a high-level panel discussion among industry experts about what happens now after AMPS...

Issued by Amasa 4 Jul 2016

Vuma FM team with celebs
Times Media Radio's newbies mint new listener numbersArticle

According to SAARF's latest Commercial Radio Listening RAMS figures, all three Times Media Radio stations have increased their listenership. Tony Mallam, Head of Radio: Times Media Limited tells us how they got this right through differentiating their offering...

Leigh Andrews 12 Oct 2015

TNS wins contract for radio audience measurement
TNS wins contract for radio audience measurementArticle

Following a rigorous and testing tender process, TNS has been appointed as supplier for South Africa's new radio audience measurement service...

Issued by Kantar 23 Jun 2015

NAB public tender process concludes with TNS Research Surveys appointed
NAB public tender process concludes with TNS Research Surveys appointedArticle

The National Association of Broadcasters has announced that TNS Research Surveys has been awarded the contract for a new radio audience and currency measurement survey for a five-year period...

Issued by National Association of Broadcasters 19 Jun 2015

Tender update on new media and marketing establishment survey
Tender update on new media and marketing establishment surveyArticle

Companies that attended the tendering brief for the 'Development and implementation of new media and marketing establishment survey' have until 4 May 2015 to make RFI submissions...

24 Apr 2015

RAB closing
RAB closingArticle

The South African Radio Advertising Bureau (RAB SA) has announced that it will be closing effective from December 2014...

1 Dec 2014

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