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o Perform Foundations as required.
o Daily PPC on assigned portfolio for increased visibility and conversion rate on the Google search engine and content network.
o Ensuring that all client Google ad word campaigns are performing and exceed normal standards as per contractual agreement.
o Implement Pay per Click protocols including as set out in the protocol checklist.
• Perform Foundations as required.
• Checking Title and Meta tags and change where necessary.
• Checking that content is relevant. Checking of content keyword density for maximum effectiveness. No more than 3% key word density per page. Cross linking copy key phrases to other relevant pages.
• Identifying website seo flaws and correcting where necessary.
• Creating a solid link structure if necessary. Checking of HTML links at the bottom of the website, all other links and fixing broken links. Internal linking copy key phrases to relevant pages.
• Making sure Google Analytics is installed on website.
• Creating a Google Webmasters account.
• Generating a Sitemap to be submitted to Google via Webmaster Tools. Checking and updating of the sitemap when copy is added.
• Adding alt tags to graphics.
• Removing useless code for the crawlers.
• Checking the submission form on the client's website is in workable condition. Implementation of conversion tracking.
• Checking Title and Meta tags and change where necessary.
• Ensure that the correct plugins are installed and updated.
• Making any website changes to improve its ranking on Google.
• Blog commenting on relevant local and international blogs if required.
• Promote client's website on blogs, forums and wikis when possible and if required.
• Analyse website to identify industries and focuses of company and to align the internet campaign with the company's marketing strategies.
• Communicate with client to identify main focuses and areas of operation.
• Identify keywords / key phrases by doing research and making use of tools such as Google
• Analyse Competition.
• Conduct keyword research using online tools like Google.
• Analyse and discover SEO / PPC opportunities to increase relevant traffic to web sites for maximum ROI.
• Ensure Woorank and other paid systems are being utilized optimally.
• Draw up monthly web site client performance reports via the relevant tools and send it to the client. Reporting to client on monthly basis via Web CEO (keywords and competitive keywords), Google analytics, AdWords and webmaster tools.
• Evaluate the monthly web site performance report and identify areas that need improvement. Communicate these improvements with the client and account manager and implement them. Report these statistics to team leader and to client.
• Create and deliver reports on an on-going basis that analyse key metrics in order to discover changes necessary to increase the overall SEO and PPC performance.
• Keep clients updated on recent developments and new products and ensure you always send useful suggestions and growth opportunities.