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shazrah Sheriff
I have worked in the Public Relations and Marketing industry for over 15 years. I have comprehensive experience in design and implementation of national projects. I have extensive experience in project management, public relations, marketing, digital marketing, Social media, ecommerce, communications, promotional campaigns and media relations.
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Show profile Hide profileDear Sir/ Madam
I strongly believe that my Bachelor of Technology Degree in Public Relations Management can contribute to the success of your organization. I graduated top of my class four consecutive years with cum laude status. I have been trained to communicate effectively with all stakeholders, build and maintain fruitful relationships with stakeholders strategically plan and implement programs and projects and maintain the corporate image and identity of an organization.
The highlight of my career thus far is working at Recharger as a Digital Marketing Manager. With over a decade of experience, I excel at crafting compelling brand narratives and driving market growth through strategic advertising and content creation. My expertise lies in developing and executing multifaceted communication strategies that enhance customer experiences, boost brand loyalty and increase market share. I have a proved track record in managing high-profile campaigns in the digital and retail worlds, optimizing customer retention and fostering strong relationships with stakeholders. My background in both public relations and marketing allows me to navigate complex communication landscapes and deliver impactful results. Some of the projects include strategic marketing, SEO, PPC, PR and TV campaigns on Takealot, Loot, Makro Online and Leroy Merlin. On a retail spectrum I have applied the same type of campaigns at ARB, ACDC, Builders Warehouse, Mica and many more.
As the Public Relations Manager for Flemingo Duty Free International, South Africa, I managed PRO’s at 4 locations within SA. I have successfully planned, managed and implemented various marketing, public relations and promotional campaigns. The retail industry is very competitive however; I have managed to excel in market research and gather many media contacts who assist me in maintaining good brand visibility within the industry. Strategy development and press release writing are core components of this job. I wrote a press release which was published on the Foreign Exchange Newspaper both online and in the published paper copy in July 2013. In addition this job has enhanced my creative design skills as I have learned how to develop professional promotional posters and artwork using Photoshop software. This position has required me to exercise all my public relations functions thus making me highly competent. My duties are broadly illustrated in the attached CV.
My professional creed includes: I am a self-motivated and confident individual. Not only do I possess personal skills in analytical thinking, problem solving and identifying the determining factors of success but I also possess very good communication skills which I believe will make me the right person for this job. In terms of interpersonal communication, I am responsive to my colleagues and eager to help whenever possible. I am good at teamwork, able to consider and analyze different options and take the lead when necessary. I am good at persuading others by creating relationships based on mutual trust and understanding. Based on my experience and strong commitment to my profession, I know I will add significant value to your team. Thank you for your time and consideration.
Dear Sir/ Madam
I strongly believe that my Bachelor of Technology Degree in Public Relations Management can contribute to the success of your organization. I graduated top of my class four consecutive years with cum laude status. I have been trained to communicate effectively with all stakeholders, build and maintain fruitful relationships with stakeholders strategically plan and implement programs and projects and maintain the corporate image and identity of an organization.
The highlight of my career thus far is working at Recharger as a Digital Marketing Manager. With over a decade of experience, I excel at crafting compelling brand narratives and driving market growth through strategic advertising and content creation. My expertise lies in developing and executing multifaceted communication strategies that enhance customer experiences, boost brand loyalty and increase market share. I have a proved track record in managing high-profile campaigns in the digital and retail worlds, optimizing customer retention and fostering strong relationships with stakeholders. My background in both public relations and marketing allows me to navigate complex communication landscapes and deliver impactful results. Some of the projects include strategic marketing, SEO, PPC, PR and TV campaigns on Takealot, Loot, Makro Online and Leroy Merlin. On a retail spectrum I have applied the same type of campaigns at ARB, ACDC, Builders Warehouse, Mica and many more.
As the Public Relations Manager for Flemingo Duty Free International, South Africa, I managed PRO’s at 4 locations within SA. I have successfully planned, managed and implemented various marketing, public relations and promotional campaigns. The retail industry is very competitive however; I have managed to excel in market research and gather many media contacts who assist me in maintaining good brand visibility within the industry. Strategy development and press release writing are core components of this job. I wrote a press release which was published on the Foreign Exchange Newspaper both online and in the published paper copy in July 2013. In addition this job has enhanced my creative design skills as I have learned how to develop professional promotional posters and artwork using Photoshop software. This position has required me to exercise all my public relations functions thus making me highly competent. My duties are broadly illustrated in the attached CV.
My professional creed includes: I am a self-motivated and confident individual. Not only do I possess personal skills in analytical thinking, problem solving and identifying the determining factors of success but I also possess very good communication skills which I believe will make me the right person for this job. In terms of interpersonal communication, I am responsive to my colleagues and eager to help whenever possible. I am good at teamwork, able to consider and analyze different options and take the lead when necessary. I am good at persuading others by creating relationships based on mutual trust and understanding. Based on my experience and strong commitment to my profession, I know I will add significant value to your team. Thank you for your time and consideration.
