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×A seasoned researcher with over a decade of experience in consumer and product innovation, specializing in quantitative and qualitative research design and execution. My expertise spans brand health tracking, product testing, and consumer behavior studies across FMCG, Pharma, and other sectors. Currently at L'Oréal Groupe, I co-create and evaluate innovations tailored for melanin-rich skin and makeup consumers in Sub-Saharan Africa, delivering strategic insights.
A highly passionate and experienced researcher with over a decade of expertise in consumer and product innovation, specializing in customized research design and execution, encompassing both quantitative and qualitative methodologies. My extensive background includes significant contributions to Brand Health Tracking (utilizing CAPI and Mobile platforms), a diverse range of ad-hoc studies, copy testing, product placement and testing, product claims validation, consumer shopper behavioural analyses, and mystery shopping initiatives.
I have successfully partnered with a broad spectrum of clients across various sectors, including Fast-Moving Consumer Goods (FMCG), Pharmaceuticals, Short-Term Insurance, Banking, and Telecommunications. My reputation as a trusted researcher is built upon my ability to deliver strategic and meaningful insights that drive informed decision-making.
Currently, I am contributing to the beauty and cosmetics industry at L'Oréal Groupe. In this role, I actively collaborate with scientific laboratories to co-create and evaluate novel innovations, specifically addressing the unique needs of consumers with melanin-rich skin and makeup consumers within the Sub-Saharan African market.
