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×Lee-ann Devraj
I am currently involved with the Monash University Student Volunteer Programme (MUSVP) that strives to educate young children in townships, who may not have access to academic resources. Also, I was affiliated with the Monash South Africa Business Club (MSABC) which looked to empower business students with necessary business practices. Moreover I believe I am hardworking, dedicated and passionate about what I do. I believe that knowledge is of no value unless you put it into practice.
Show profile Hide profileAS Marketing
Brand Manager is the position I currently occupy where my responsibilities involve identifying & defining what motivates consumer buying habits. Here, I am in charge of carefully selecting a brand position that gives the organisation a marketplace advantage. I am tasked with the responsibility of measuring brand equity, developing an integrated launch and ongoing marketing plan whilst driving the brand understanding and support through the organisatioN.
Hilton Weiner
I assumed the position of Assistant Business Partner (ABP) where my roles involved that of developing Strategies & Structures aimed at increasing Return on Investment (ROI) whilst at the same time create Brand Equity. In doing so, I was responsible for conducting Marketing Research based on consumer buying habits implementing my findings in the form of product placement and Customer Relationship Management (CRM).
Trade Kings SA (Confectionery Company) as an Intern
I assisted in capturing data, generating monthly production reports as well as analysing performance output. I have had the privilege of developing an inventory and warehouse management system that has helped the organisation efficiently monitor and utilise its resources.
Trade Kings Brand Ambassador
The duties and key responsibilities involved creating brand awareness, as well as participating in initiatives to ensure product differentiation.
Tiger Brands
(Marketing Intern)
I worked under the Marketing & Sales Manager where I gained insight into the dynamics of the FMCG Route to Market movement, Product Placement, Product Development, Brand Equity as well as Client Interaction. Here, I was able to gain a better understanding of market demand, converting consumer buying power into effective demand whilst interacting with viral, non traditional, internet & corporate marketing.
Students in Free Enterprise (SIFE)
I mentored a girl aged 8 since July 2010 and a boy aged 6. A mentor is often described as an individual, usually older, always more experienced, who helps and guides another individual's development. This guidance is not done for personal gain.
I was part of the Monash South Africa Student in Free Enterprise (SIFE) initiative. SIFE brings together a diverse network of university students, academic professionals and industry leaders around the shared mission of creating a better, more sustainable world through the positive power of business. As part of the executive team for SIFE, my role was media liaison where I had to coordinate activities involving the media on the projects that we presented at the SIFE world cup 2009.
Brand Ambassador at Student Wise
I conducted consumer promotions and field marketing, while simultaneously improving brand visibility, boosting brand recognition and building loyalty within specified target markets.
AS Marketing
Brand Manager is the position I currently occupy where my responsibilities involve identifying & defining what motivates consumer buying habits. Here, I am in charge of carefully selecting a brand position that gives the organisation a marketplace advantage. I am tasked with the responsibility of measuring brand equity, developing an integrated launch and ongoing marketing plan whilst driving the brand understanding and support through the organisatioN.
Hilton Weiner
I assumed the position of Assistant Business Partner (ABP) where my roles involved that of developing Strategies & Structures aimed at increasing Return on Investment (ROI) whilst at the same time create Brand Equity. In doing so, I was responsible for conducting Marketing Research based on consumer buying habits implementing my findings in the form of product placement and Customer Relationship Management (CRM).
Trade Kings SA (Confectionery Company) as an Intern
I assisted in capturing data, generating monthly production reports as well as analysing performance output. I have had the privilege of developing an inventory and warehouse management system that has helped the organisation efficiently monitor and utilise its resources.
Trade Kings Brand Ambassador
The duties and key responsibilities involved creating brand awareness, as well as participating in initiatives to ensure product differentiation.
Tiger Brands
(Marketing Intern)
I worked under the Marketing & Sales Manager where I gained insight into the dynamics of the FMCG Route to Market movement, Product Placement, Product Development, Brand Equity as well as Client Interaction. Here, I was able to gain a better understanding of market demand, converting consumer buying power into effective demand whilst interacting with viral, non traditional, internet & corporate marketing.
Students in Free Enterprise (SIFE)
I mentored a girl aged 8 since July 2010 and a boy aged 6. A mentor is often described as an individual, usually older, always more experienced, who helps and guides another individual's development. This guidance is not done for personal gain.
I was part of the Monash South Africa Student in Free Enterprise (SIFE) initiative. SIFE brings together a diverse network of university students, academic professionals and industry leaders around the shared mission of creating a better, more sustainable world through the positive power of business. As part of the executive team for SIFE, my role was media liaison where I had to coordinate activities involving the media on the projects that we presented at the SIFE world cup 2009.
Brand Ambassador at Student Wise
I conducted consumer promotions and field marketing, while simultaneously improving brand visibility, boosting brand recognition and building loyalty within specified target markets.
