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Zama Mlanjana

Digital retail marketing specialist
Location:Cape Town, South Africa

Profile

Zama Mlanjana is a marketer specialising in e-commerce and omni-channel, with close to 7 years of industry experience. Her focus is on customer experience, studying trends and working with developers to improve UX and help grow retail business revenue through profitable e-retailing strategies.
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Far behind the CX trend

With the surge of e-commerce in recent years, retail marketers have experienced a shift from generic marketing to customer-focused marketing that looks deeply into data to drive more real customer experience...

By Zama Mlanjana 23 Sep 2019

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