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Zahid Shaik
"With almost twenty years of FMCG management experience behind him, Zahid has spanned the industry value chain including Sales, Operations, Supply Chain and Marketing management. He possesses a balanced managerial skillset with experience acquired within the length and breadth of enterprise.
A designated chartered marketer, Zahid is also a certified and accredited mentor through the Marketing Association of South Africa (MASA).
Show profile Hide profileMarketplace specialization & Key competencies
General Management /Operations / Sales & Merchandise management /Research and behavioural economics / Trade marketing / Channel Management / Route to market development / Supply Chain , Warehousing and distribution centre management / Category management and replenishment buying/ Strategic Key accounts management / Digital Marketing /
Marketing Management / Emerging trade development programs / Seeding and distribution operations / In store operations , store planning & new store setup / Risk management & SHEQ / financial control /Budgeting & forecasting / mediation & Negotiations / Retail Operating Systems / Business intelligence and analytics/Value chain analysis and market research /Change Management and turnaround solutions/ Business Development
Professional experience and career highlights
CREATIVE MARKETING GROUP
[Specialist / Go to Market / Consultancy / Advertising and Digital agency]
Designation: Sales and Operations Director (Contractual post)
Period: May 2017 to date
Major Highlights:
-Corporatized a medium sized enterprise to make the firm more competitive within the industry and
improve their service offering in the Digital, FMCG and Pharmaceuticals sector.
-Added market research and developed trade marketing portfolio as additional service clusters.
-Successful Mentorship, upskilling and coaching to improve middle management (department heads) performance.
-Improvement to Operating Income by procurement of strategic assets through "insourcing" and control
of direct and indirect cost control initiatives.
-Increased business by >30% (organic and acquisition) since appointment (request confidential POE for further
reading)
Client Portfolio: Adcock Ingram, Aspen Pharmaceuticals, Zydus Healthcare, Nashua, Dr Reddys, The
PaperSoapCompany, Cipla.
ASPEN PHARMACEUTICALS
[South Africa's number 1 Pharmaceuticals manufacturer]
Designation: (Divisional Sales and Operations Manager - Consumer FMCG Division/
Regional Sales & Trade Marketing Manager - Inland Retail
Period: January 2010 to April 2017
Major Highlights:
-Oversaw merger of FMCG consumer format and Infant nutritionals within division.
-Setup emerging market (developing trade model) for the division.
-Developed trade marketing function within the firm.
-Top performing sales division for 4 years during my 7 year tenure (2011, 2012, 2013, and 2015)
UNILEVER CHANNEL MANAGEMENT
[Global Multinational - Personal Care , Homecare and Foods ]
Designation: Regional Sales and Operations Manager
Period: May 2006 to December 2009
Major highlights:
-Part of Management team during the merger of the 3 major trading clusters.
-Oversaw a R950M ZAR sales division (Top end retail and emerging markets)
SCORE SUPERMARKETS AND PNP FRANCHISE DIVISION (PNP GROUP)
[National Retailer]
Designation (National Operations Manager SA and Botswana / National Warehouse Manager)
Period: October 2003 to April 2006
Major highlights:
-Successful implementation of SAP into warehouse operations.
-Part of management team that converted 130 Score supermarket stores into PNP Family Stores.
-Oversaw redeployment of >500 employees into new Family stores.
WOOLWORTHS SA
[National Foods and Clothing Retailer]
Designation: Sales and Operations manager
Period: May 2000 to September 2003
EDCON GROUP
[National Clothing, Textiles and consumer Goods Retailer]
Designation: Trainee , Departmental Manager , Sales & Operations Manager
Period: January 1996 to April 2000
Marketplace specialization & Key competencies
General Management /Operations / Sales & Merchandise management /Research and behavioural economics / Trade marketing / Channel Management / Route to market development / Supply Chain , Warehousing and distribution centre management / Category management and replenishment buying/ Strategic Key accounts management / Digital Marketing /
Marketing Management / Emerging trade development programs / Seeding and distribution operations / In store operations , store planning & new store setup / Risk management & SHEQ / financial control /Budgeting & forecasting / mediation & Negotiations / Retail Operating Systems / Business intelligence and analytics/Value chain analysis and market research /Change Management and turnaround solutions/ Business Development
Professional experience and career highlights
CREATIVE MARKETING GROUP
[Specialist / Go to Market / Consultancy / Advertising and Digital agency]
Designation: Sales and Operations Director (Contractual post)
Period: May 2017 to date
Major Highlights:
-Corporatized a medium sized enterprise to make the firm more competitive within the industry and
improve their service offering in the Digital, FMCG and Pharmaceuticals sector.
-Added market research and developed trade marketing portfolio as additional service clusters.
-Successful Mentorship, upskilling and coaching to improve middle management (department heads) performance.
-Improvement to Operating Income by procurement of strategic assets through "insourcing" and control
of direct and indirect cost control initiatives.
-Increased business by >30% (organic and acquisition) since appointment (request confidential POE for further
reading)
Client Portfolio: Adcock Ingram, Aspen Pharmaceuticals, Zydus Healthcare, Nashua, Dr Reddys, The
PaperSoapCompany, Cipla.
ASPEN PHARMACEUTICALS
[South Africa's number 1 Pharmaceuticals manufacturer]
Designation: (Divisional Sales and Operations Manager - Consumer FMCG Division/
Regional Sales & Trade Marketing Manager - Inland Retail
Period: January 2010 to April 2017
Major Highlights:
-Oversaw merger of FMCG consumer format and Infant nutritionals within division.
-Setup emerging market (developing trade model) for the division.
-Developed trade marketing function within the firm.
-Top performing sales division for 4 years during my 7 year tenure (2011, 2012, 2013, and 2015)
UNILEVER CHANNEL MANAGEMENT
[Global Multinational - Personal Care , Homecare and Foods ]
Designation: Regional Sales and Operations Manager
Period: May 2006 to December 2009
Major highlights:
-Part of Management team during the merger of the 3 major trading clusters.
-Oversaw a R950M ZAR sales division (Top end retail and emerging markets)
SCORE SUPERMARKETS AND PNP FRANCHISE DIVISION (PNP GROUP)
[National Retailer]
Designation (National Operations Manager SA and Botswana / National Warehouse Manager)
Period: October 2003 to April 2006
Major highlights:
-Successful implementation of SAP into warehouse operations.
-Part of management team that converted 130 Score supermarket stores into PNP Family Stores.
-Oversaw redeployment of >500 employees into new Family stores.
WOOLWORTHS SA
[National Foods and Clothing Retailer]
Designation: Sales and Operations manager
Period: May 2000 to September 2003
EDCON GROUP
[National Clothing, Textiles and consumer Goods Retailer]
Designation: Trainee , Departmental Manager , Sales & Operations Manager
Period: January 1996 to April 2000
