Yusuf Begg is a student, scientist, teacher, digital and mobile marketing enthusiast, traveller, observer, writer and self proclaimed 'jack of all trade'. He is currently working as part of the MMA SA team (Mobile Advertising Association of South Africa) to establish mobile as an indispensable part of the marketing mix and to promote, educate, measure, guide and protect the mobile marketing industry worldwide. Contact Yusuf on moc.liamg@3891ggeby and follow @D1g1boyB on Twitter.