Yusuf Begg is currently working as part of the MMA SA team (Mobile Advertising Association of South Africa) to establish mobile as an indispensable part of the marketing mix and to promote, educate, measure, guide and protect the mobile marketing industry worldwide. Contact Yusuf on moc.liamg@3891ggeby and follow @D1g1boyB on Twitter.
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What are SA's highest paying jobs?

To maintain a decent standard of living and a competitive edge, here is a list of some of the highest paying jobs in South Africa...

By Yusuf Begg 18 Sep 2015

Mobile Technology - Enriching the lives of the less fortunate: Part 1

Africa is a continent burdened with shortages that result from years of political instability, ethnic conflict, climate change, colonisation and other man-made mechanisms. It is evident that regions plagued by extreme poverty usually equate to extreme isolation and now mobile technology is attempting to breach the communication gap between the 'have' and 'have not' that results from years of social and economic separation.

By Yusuf Begg 6 Feb 2013

Mobile marketing leads the way...

When most people see 'mobile' in front of the word marketing they're confused, fearful and ambivalent towards the industry. They immediately think 'SMS', 'spam' and 'inconvenience'.

By Yusuf Begg 24 Jan 2013

Tag! You're it...

Digital mapping involves the compilation of real world data into a digital database format. Primarily, this technology is used to produce maps that give accurate representations of a particular area, detailed major roads and calculate the distances from one place to another.

By Yusuf Begg 10 Jan 2013

The future is mobile

Mobile devices are without a doubt an intricate part of our global technology. In fact, more Africans access the internet through cell phones than laptops or desktop computers and it is this vital fact that highlights the significance of Mobile Web in Africa 2012.

By Yusuf Begg 11 Dec 2012

Know thine cell phone user

Ok, so by now we're all well aware that mobile devices have taken over communication and that they're here to stay and dominate...Check! Cellular phones and tablets have saturated the markets and these devices evolve every day...Aha! Their evolution is mind blowing and mobile marketers have a phenomenal platform to reach users and brand their product...Ok we got it! Advertising ensures that we are always up-to-date with the progression of mobile devices, but what about the operator themselves?

By Yusuf Begg 10 Dec 2012

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