CEO at Digital Solutions Group (DSG)
#BizTrends2020: Is the digital revolution in a plateau?

Have we said all we can say about the digitisation of business?

By Yaron Assabi 15 Jan 2020

Effective targeting through programmatic ad buying

The surge in user-generated content through social media, podcasts, videos and blogs means that advertisers actually have "too much information" at their fingertips, which can become useless...

By Yaron Assabi 16 Mar 2015

Adapting retail in a digital environment

When the Internet of Things (IoT) meets the consumer space, retailers will need to rethink the traditional retail store, because connected consumers will grow to expect similar experiences while shopping.

By Yaron Assabi 10 Oct 2014

Performance Based Marketing is showing business a real bang for their buck

With 2014 well underway, it is an ideal time to look ahead to some of the trends guiding digital marketing in 2014.

By Yaron Assabi 17 Apr 2014

Let customers app into your CRM

While over the years the main objective of Customer Relationship Management (CRM) - customer retention - hasn't changed, it must be said that the strategic implementation and platforms certainly continue to evolve, as they should, and today mobility is driving this evolution.

By Yaron Assabi 23 May 2013

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