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I am a Creative Director with a strong background in Brand Identity Design and Brand Strategy, re-enforced by a 14-year track record of success. During my career I have been in charge of creating innovative brand identities, developing intelligent marketing and below the line advertising campaigns, establishing creative time frames, building efficient high-level teams and pitching complete branding concepts to various clients. I actively take the reins of all projects as the lead design architect offering creative direction and always look to create a positive growing experience for my team, which allow each member to utilize their talents while pushing their potential.

I have experience in managing teams of diverse personalities in deadline driven environments, ensuring cross-functional team collaboration, and cross-platform project and product
management, at the same time motivating and inspiring creative teams to deliver superb creative work under tight deadlines.

Having built and managed brands from the ground up, I have extensive experience in design, bringing a proven knowledge of creative strategy, vision, communication, and management, with an emphasis on brand identity design for brands in a global market.

I specialise in concept and strategy development, from brief to initial concept through to delivery of final product, creating strategic, engaging brand experiences that flow across
multiple media platforms, including print, point-of-sale, above the line and online environments, helping leading brands create engaging experiences, ensuring a consistent brand experience for the desired target market.

I am honoured to have been invited to judge 2012 PICA Awards (Magazine Publishers Association of South Africa) as the Chief Visual Judge, judging the design and layout of over 50 of South Africa's top magazine publications. Judging will be taking place in November 2012.