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Warren Lodge
After 10 years served at Naspers, I have started an ideas agency! By applying Brand Thinking, we tackle the marketing challenges that brands face and provide communication solutions. Applying my media & brand knowledge and many decades of bottled up creativity, I'm doing what I always wanted to to through LIFE brand.
Show profile Hide profileWarren Lodge - Founder of LIFE Brand
In 2004, I won a competition "marketing student of the year" sponsored by Media24 in my third year of studies which projected forward my career marketing. I started straight out of university as an advertising consultant. This involved helping small to medium sized businesses identify their unique offering and helping them conceptualise advertisements for print publications in addition to managing the design thereof. After cutting my teeth in doing this, I was the youngest person to win the Advertising Consultant of the Year at the Port Elizabeth branch.
That opened up an opportunity to work for Ads24, working on daily and community press on a national level in the Cape Town head office. Whilst dealing with advertising agencies and learning about media strategy at the coalface, I studied a major in media planning at AAA school of advertising. I thereafter went on to manage the course for three years on the AMASA (Advertising & Media Association of South Africa), I currently still serve on the committee and as the chairperson.
I was then called up to work for DStv Media Sales as an account executive dealing with massive budgets and growing revenue for M-Net, Supersport and the local and international DStv channels. This meant dealing with stakeholders all around the clock including major media and full service agencies (CT and DBN) and working with the following clients to name a few, Unilever, Reebok, Game, Dunlop, Fruit & Veg City, Red Bull, Lindt, Defy and many more. While working for DStv I wrote into a competition at Vega and won a two day course in Branding. I subsequently feel in love with the art of branding and went on to do my Honours though Vega, the finest brand leadership school in Africa according to the Financial Mail. I now also serve on the Vega Advisory Council with other leaders in brand field. I also moderate and mark exam papers on various brand related subjects for VEGA.
As I learnt more about myself and my beliefs, everything I stood for became about purpose. What my role, calling and purpose on earth became more and more important until I couldn't resist a burning sensation in my heart to do more. I wanted to dedicate my life to working on brands that are, or have the potential to impact the world positively. Brands that give life. There were far too many brands eroding and wilting life and in the corporate world, I was involved in these brands.
My passion is needs to live out in what I do. I want brands to positively impact and change the world for the good! This is how LIFE brand was born and how I began the agency that helps those who help others in the non-profit sector.
Warren Lodge - Founder of LIFE Brand
In 2004, I won a competition "marketing student of the year" sponsored by Media24 in my third year of studies which projected forward my career marketing. I started straight out of university as an advertising consultant. This involved helping small to medium sized businesses identify their unique offering and helping them conceptualise advertisements for print publications in addition to managing the design thereof. After cutting my teeth in doing this, I was the youngest person to win the Advertising Consultant of the Year at the Port Elizabeth branch.
That opened up an opportunity to work for Ads24, working on daily and community press on a national level in the Cape Town head office. Whilst dealing with advertising agencies and learning about media strategy at the coalface, I studied a major in media planning at AAA school of advertising. I thereafter went on to manage the course for three years on the AMASA (Advertising & Media Association of South Africa), I currently still serve on the committee and as the chairperson.
I was then called up to work for DStv Media Sales as an account executive dealing with massive budgets and growing revenue for M-Net, Supersport and the local and international DStv channels. This meant dealing with stakeholders all around the clock including major media and full service agencies (CT and DBN) and working with the following clients to name a few, Unilever, Reebok, Game, Dunlop, Fruit & Veg City, Red Bull, Lindt, Defy and many more. While working for DStv I wrote into a competition at Vega and won a two day course in Branding. I subsequently feel in love with the art of branding and went on to do my Honours though Vega, the finest brand leadership school in Africa according to the Financial Mail. I now also serve on the Vega Advisory Council with other leaders in brand field. I also moderate and mark exam papers on various brand related subjects for VEGA.
As I learnt more about myself and my beliefs, everything I stood for became about purpose. What my role, calling and purpose on earth became more and more important until I couldn't resist a burning sensation in my heart to do more. I wanted to dedicate my life to working on brands that are, or have the potential to impact the world positively. Brands that give life. There were far too many brands eroding and wilting life and in the corporate world, I was involved in these brands.
My passion is needs to live out in what I do. I want brands to positively impact and change the world for the good! This is how LIFE brand was born and how I began the agency that helps those who help others in the non-profit sector.
