Besides being an urban boy from the concrete jungles of Johannesburg, I'm a creative, a social media enthusiast and a research fanatic with 10 plus years of experience in the industry. Although being a creative does not come with the glamour and glitz of such accolades as having "served in Vietnam", "fought in the Gulf", or "even spent time in exile", it's certainly an industry like no other. Its no walk in the park but a beautiful marathon.