I conceptualise, initiate & implement National and Cross boarder Chain Marketing Campaigns in line with strategy, CPA and budget for Edgars, Edgars Active, Shoe Gallery & Boardman's& Red Sqr. This involves BTL (POS, Digital & Brand/Campaign Activations) & ATL (Print {ROP & Catalogue}, Radio, Emailers, TV, Digital, SMS & Billboards) execution.