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Sharon Duffy
I am a strong marketing and PR professional with solid experience managing and implementing marketing programs and direct marketing campaigns. I have collaborated with multiple senior stakeholders and international marketing departments to ensure consistency and continuity in marketing collateral and communications. I bring a wealth of marketing experience including PR, product management, marketing management and strategy, budget design, and event management. I am able to work well under pressure and am capable of managing multiple tasks and projects simultaneously.
Show profile Hide profileMARKETING AND COMMUNICATIONS
NASHUA COMMUNICATIONS
02/2010 - 05/2014
Panasonic Telecommunications merged with Unify (Siemens Enterprise Networks) creating the Nashua Communications brand. Successfully launched Nashua Communications in 2010 using various A/BTL marketing activities as well as a media event that generated satisfactory press releases and PR for the brand.
I managed all marketing, internal and external communications activities including:
- Generate marketing plans according to budget and deliver monthly reports to executive team.
- Development of the Nashua Communications website and all SEO and PPC.
- Maintain intranet.
- Media planning and booking.
- Brand management.
- Develop and maintain social media activities.
- Coordinate PR activities with PR agency.
- Control external marketing fund with international partners.
- Manage sales programs and incentives.
- Develop, manage and execute all events.
- Establish relationships with key media partners and agencies.
- Manage all CSI and fundraising initiatives.
- Development and distribution of internal publication.
- Manage the printing and distribution of all marketing collateral i.e. corporate stationary, brochures, pamphlets and posters.
- Ensure all marketing activities adhere to compliancy.
COMMUNICATIONS COORDINATOR
07/2008 - 01/2010
I was offered an opportunity to take on a Communications Coordinator position for Panasonic Business Products, which afforded me the opportunity to establish relationships and develop effective communications channels with the dealer and franchise networks.
Responsibilities included:
- Marketing budget planning and monthly activity and spend reports.
- Updating and maintenance of the sales extranet and Panasonic Business Systems website including SEO and PPC activities.
- Manage all events and conferences.
- Purchasing of corporate gifting and managing the franchise shop.
- Compilation of the monthly sales e-newsletter and internal publication.
- Advertising and promotions, as well as the implementation and management of sales competitions and sales motivational programs.
JUNIOR PRODUCT MANAGER
08/2006 - 06/2008
I moved into a Junior Product Manager role within the Telecommunications division. Responsibilities Included:
- PSI Reporting, sales forecasting and reports.
- Supplier order generation - international and local.
- Cost analysis, market research and feedback reports.
- Regular liaising with Japanese representatives and Japan office.
- Maintain positive relationships with key account managers, mass discounters and independent dealers.
- Establish successful advertising and media channels.
- Generate and maintain product promotions.
DIRECT MARKETING ASSISTANT
09/2004 - 07/2006
Recognizing the market opportunities of online retailing, the Direct Marketing department opened up in the organization.
- I was approached by the CEO to join the department in developing the platforms needed for the online stores - these included Nintendo, Panasonic consumer products and Futronic AV equipment. My responsibilities included the strategic implementation of all direct marketing activities in synergy with the A/BTL marketing activities of relevant BU's.
COMMUNICATIONS ASSISTANT, GRAPHIC DESIGNER
NPC ELECTRONICS T/A PANASONIC
11/2002 - 06/2004
BCOM - MARKETING, UNISA
Completing a bridging curriculum to convert existing credits towards a BCom in marketing
BA - MARKETING AND COMMUNCIATION, UNISA, 2009 - 2011
(Incomplete - transferred credits to BCom Marketing)
CREATIVE COMMUNICATIONS DIPLOMA IN MULTIMEDIA AND DESIGN, VEGA, 1999-2001
(Complete)
CHRIS BAISCH (CMO)
072 560 8230
JAN HOLTZHAUSEN (COO)
082 887 0820
KEITH STANTON (CSO)
082 908 1135
JEAN-LOUIS VILJOEN (SDM)
072 620 9068
MARKETING AND COMMUNICATIONS
NASHUA COMMUNICATIONS
02/2010 - 05/2014
Panasonic Telecommunications merged with Unify (Siemens Enterprise Networks) creating the Nashua Communications brand. Successfully launched Nashua Communications in 2010 using various A/BTL marketing activities as well as a media event that generated satisfactory press releases and PR for the brand.
I managed all marketing, internal and external communications activities including:
- Generate marketing plans according to budget and deliver monthly reports to executive team.
- Development of the Nashua Communications website and all SEO and PPC.
- Maintain intranet.
- Media planning and booking.
- Brand management.
- Develop and maintain social media activities.
- Coordinate PR activities with PR agency.
- Control external marketing fund with international partners.
- Manage sales programs and incentives.
- Develop, manage and execute all events.
- Establish relationships with key media partners and agencies.
- Manage all CSI and fundraising initiatives.
- Development and distribution of internal publication.
- Manage the printing and distribution of all marketing collateral i.e. corporate stationary, brochures, pamphlets and posters.
- Ensure all marketing activities adhere to compliancy.
COMMUNICATIONS COORDINATOR
07/2008 - 01/2010
I was offered an opportunity to take on a Communications Coordinator position for Panasonic Business Products, which afforded me the opportunity to establish relationships and develop effective communications channels with the dealer and franchise networks.
Responsibilities included:
- Marketing budget planning and monthly activity and spend reports.
- Updating and maintenance of the sales extranet and Panasonic Business Systems website including SEO and PPC activities.
- Manage all events and conferences.
- Purchasing of corporate gifting and managing the franchise shop.
- Compilation of the monthly sales e-newsletter and internal publication.
- Advertising and promotions, as well as the implementation and management of sales competitions and sales motivational programs.
JUNIOR PRODUCT MANAGER
08/2006 - 06/2008
I moved into a Junior Product Manager role within the Telecommunications division. Responsibilities Included:
- PSI Reporting, sales forecasting and reports.
- Supplier order generation - international and local.
- Cost analysis, market research and feedback reports.
- Regular liaising with Japanese representatives and Japan office.
- Maintain positive relationships with key account managers, mass discounters and independent dealers.
- Establish successful advertising and media channels.
- Generate and maintain product promotions.
DIRECT MARKETING ASSISTANT
09/2004 - 07/2006
Recognizing the market opportunities of online retailing, the Direct Marketing department opened up in the organization.
- I was approached by the CEO to join the department in developing the platforms needed for the online stores - these included Nintendo, Panasonic consumer products and Futronic AV equipment. My responsibilities included the strategic implementation of all direct marketing activities in synergy with the A/BTL marketing activities of relevant BU's.
COMMUNICATIONS ASSISTANT, GRAPHIC DESIGNER
NPC ELECTRONICS T/A PANASONIC
11/2002 - 06/2004
BCOM - MARKETING, UNISA
Completing a bridging curriculum to convert existing credits towards a BCom in marketing
BA - MARKETING AND COMMUNCIATION, UNISA, 2009 - 2011
(Incomplete - transferred credits to BCom Marketing)
CREATIVE COMMUNICATIONS DIPLOMA IN MULTIMEDIA AND DESIGN, VEGA, 1999-2001
(Complete)
CHRIS BAISCH (CMO)
072 560 8230
JAN HOLTZHAUSEN (COO)
082 887 0820
KEITH STANTON (CSO)
082 908 1135
JEAN-LOUIS VILJOEN (SDM)
072 620 9068
