Social media and community management professional with experience across e-commerce, retail, media, and content production environments. Skilled in social media strategy, campaign execution, platform-native content, community engagement, creator partnerships, and performance reporting. Proven track record managing activity across a 3M+ digital audience, and delivering high-performing campaigns across social channels. Combines audience insight, trend research, content production experience, and performance data to create social content that drives reach, engagement, follower growth, and revenue impact.