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Rethabile Lechela
I am a driven career-focused woman, always thriving to be the best in my chosen field. I chose PR as my field of speciality because I noticed the endless opportunities it offers. I hold a a B-Tech Degree in Public Relations Management and I have a background in agency PR. I believe that I can be an asset in any company with my highly sought-after skills.

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Show profile Hide profileCompany Primedia Lifestyle (Menlyn Mall)
Website www.menlynpark.co.za
Position Development Communications Assistant
Responsibilities
*Newsflash
Compile weekly newsletter handed out to tenants and customers
This entailed:
Writing, editing and proofreading the newsletter
Sourcing weekly updates from Project Managers
Securing a student to do distribution
Ensuring that there is sufficient printing paper
*Casual staff and concierge ambassadors
I managed a group of six casual staff and six concierge ambassadors
This entailed:
Conducting interviews
Selecting potential candidates who would fill the vacant positions
Compiling a list of their roles and responsibilities
Ensuring that they fulfill their daily tasks
Ensuring that their daily sign-in sheet are up to date
Collecting and submitting necessary documents to HR
*Signage installation
Ensuring that there is proper installation for the following:
Posters inside and outside the centre
Pillar wraps
Entrance doors
Globe signage
Wall paper at Celestial and Aviary
Hoarding
Walk the sight to check where signage will be installed
Call the supplier if and when necessary to remove objects that hinder signage visibility
Take pictures of all signage and hoarding in order to compile the monthly marketing report update
*Digital screens
Write and design all content to be loaded on the eight digital screens positioned within the mall
Regularly update content
Ensure that the screens are situated in areas where they are properly visible
Ensure that there is a tape neatly covering the cables to ensure safety
*Involvement in the Grocery Avenue Launch
Manage casual staff and brief them on what to do on a daily basis
Assist with buying prizes to be used at the Instant Gratification area
Liaise with suppliers
MC weekly cooking and baking demonstrations
Assist with kitchen décor
Ensure that celebrity chefs had all that they needed on the day
Company Phatic Communications
Website www.phatic.co.za
Position Communications Assistant
Responsibilities
*Digital PR for Edgars local and international brands
This entailed:
Online media monitoring
Presentations and reporting where she assist with preparing weekly client status reports
Conducting research, writing, liaising and distributing press releases to targeted media
Blogger relations and digital PR publishing
Ensure smooth communication and coordination across all digital media campaigns
Conceptualise and promote news stories to the media
Collate, analyse and evaluate media coverage and social media exposure
Event management, including press conferences and promotional events
Managing the PR aspect of a possible crisis situation
Coordinating studio or location photography
Working as part of an account team to develop client proposals and implement the PR activity
Event management
Compile & constantly update media lists
Work out monthly budget for courier costs
Skills
Communication
Digital and traditional PR
Leadership skills
Proofreading and editing
Brief fulfilment
Media monitoring
Writing
Interviewing, presenting and public speaking
Language proficiency
English - read-write-speak
Afrikaans - read-write-speak
Sesotho - read-write-speak
Setswana - read-write-speak
IsiZulu - read-write-speak
IsiXhosa - read-write-speak
References
Primedia Lifestyle (Menlyn Mall) Marketing Manager - Andrea De Wit - 012 471 0600
Phatic Communications Account Manager - Candice De Carvalho - 082 402 5774
Company Primedia Lifestyle (Menlyn Mall)
Website www.menlynpark.co.za
Position Development Communications Assistant
Responsibilities
*Newsflash
Compile weekly newsletter handed out to tenants and customers
This entailed:
Writing, editing and proofreading the newsletter
Sourcing weekly updates from Project Managers
Securing a student to do distribution
Ensuring that there is sufficient printing paper
*Casual staff and concierge ambassadors
I managed a group of six casual staff and six concierge ambassadors
This entailed:
Conducting interviews
Selecting potential candidates who would fill the vacant positions
Compiling a list of their roles and responsibilities
Ensuring that they fulfill their daily tasks
Ensuring that their daily sign-in sheet are up to date
Collecting and submitting necessary documents to HR
*Signage installation
Ensuring that there is proper installation for the following:
Posters inside and outside the centre
Pillar wraps
Entrance doors
Globe signage
Wall paper at Celestial and Aviary
Hoarding
Walk the sight to check where signage will be installed
Call the supplier if and when necessary to remove objects that hinder signage visibility
Take pictures of all signage and hoarding in order to compile the monthly marketing report update
*Digital screens
Write and design all content to be loaded on the eight digital screens positioned within the mall
Regularly update content
Ensure that the screens are situated in areas where they are properly visible
Ensure that there is a tape neatly covering the cables to ensure safety
*Involvement in the Grocery Avenue Launch
Manage casual staff and brief them on what to do on a daily basis
Assist with buying prizes to be used at the Instant Gratification area
Liaise with suppliers
MC weekly cooking and baking demonstrations
Assist with kitchen décor
Ensure that celebrity chefs had all that they needed on the day
Company Phatic Communications
Website www.phatic.co.za
Position Communications Assistant
Responsibilities
*Digital PR for Edgars local and international brands
This entailed:
Online media monitoring
Presentations and reporting where she assist with preparing weekly client status reports
Conducting research, writing, liaising and distributing press releases to targeted media
Blogger relations and digital PR publishing
Ensure smooth communication and coordination across all digital media campaigns
Conceptualise and promote news stories to the media
Collate, analyse and evaluate media coverage and social media exposure
Event management, including press conferences and promotional events
Managing the PR aspect of a possible crisis situation
Coordinating studio or location photography
Working as part of an account team to develop client proposals and implement the PR activity
Event management
Compile & constantly update media lists
Work out monthly budget for courier costs
Skills
Communication
Digital and traditional PR
Leadership skills
Proofreading and editing
Brief fulfilment
Media monitoring
Writing
Interviewing, presenting and public speaking
Language proficiency
English - read-write-speak
Afrikaans - read-write-speak
Sesotho - read-write-speak
Setswana - read-write-speak
IsiZulu - read-write-speak
IsiXhosa - read-write-speak
References
Primedia Lifestyle (Menlyn Mall) Marketing Manager - Andrea De Wit - 012 471 0600
Phatic Communications Account Manager - Candice De Carvalho - 082 402 5774

