Paul Cook

Co-founder and Managing Director at Silvertree Holdings
Location:South Africa


Paul Cook is co-founder and Managing Director of Silvertree Holdings, which builds, invests into and operates disruptive consumer brands, including UCOOK, Faithful to Nature, PriceCheck, Pet Heaven and many more.

Paul holds a PhD in theoretical physics from the California Institute of Technology. Before 2013, he worked as a consultant in McKinsey & Company's Johannesburg and London offices, focused on growth strategy in Africa and the strategic implications of global trends.
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#BizTrends2020: Using e-commerce tools to build disruptive consumer brands

Many disruptive consumer brands eventually expand into retailers in order to reach broader scale, and fast-moving retailers can accelerate this process...

By Paul Cook 16 Jan 2020

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