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×Palesa Mabaso
Group Marketing Manager at Ithala Development Finance Corporation
I have extensive experience in various industries where I have shaped my Marketing and Brand building skills. Strategic thinking and sound business acumen are primarily my outstanding strengths besides the Marketing skills.
Show profile Hide profileIthala Development Finance Corporation (IDFC)
Group Marketing & Brand Manager
April 2010 to date
In the IDFC's new strategic goals, turning around the company's image, reputation and perception in the market is one of key focus areas, hence the need to dedicate a resource to oversee this function. The brand re-engineering process has been identified to be all inclusive to concentrate on product development, market research, brand marketing and communications and client services. This position has been a central in the process of redesigning IDFC business processes in order to ensure that the brand is experienced through customer interaction.
Job Function
Strategic
• Provide strategic input into brand re-engineering
• Develop and implement the roll-out plan to communicate the brand positioning using all marketing tools available
• Give insight into market behaviour
• Report on market trends, competitor activities and economic changes
• Oversee the creative execution of all marketing activities to ensure that the brand essence is carried out in all forms of communications
Ithala Limited
Marketing Divisional Manager
July 2008- March 2010
The role of the Marketing Divisional Manger was to lead and manage the Marketing function of the organisation. Ithala Limited being a financial institution is highly regulated and monitored, which makes this function somewhat restricted. One had to always consider the regulators and regulations such as the South African Reserve Bank (SARB), National Credit Act (NCA), Consumer Protection Bill (CPB) and the Financial Services Charter (FSC).
Ithala Limited is also a subsidiary of Ithala Development Finance Corporation which makes its mandate to be focused on providing financial services for the unbanked market. This always posses a challenge as this always means that Ithala Limited also has to fulfil shareholder mandate while striving to be commercially viable.
Job Functions
• Formulate and implement the marketing and communication strategies and ensure sound strategic positioning of Ithala.
• Formulate a branding strategy and introduce leading marketing practices.
• Develop and manage marketing and sales plans to support distribution channels.
• Manage the Divisional budget and institute proper financial controls.
• Manage relationships with key customers, clients and stakeholders.
• Manage corporate communications, marketing services, public affairs and community liaisons.
• Gather, interpret and manage market intelligence, and create strategic networks.
• Manage the performance of the division's staff as well as attract, develop and retain talent.
• Oversee all marketing activities including creative execution and managing the process of implementing the strategy.
• Member of the Executive Committee of Ithala Limited
• Member of the Operations Committee Ithala Limited.
• Member of the Enterprise Risk Committee of Ithala Limited.
Reasons for leaving: Due to Ithala Development Finance Corporation, which Ithala Limited is the subsidiary, restructuring process; one was transferred to head up the Group Marketing and Brand management function.
Ithala Development Finance Corporation (IDFC)
Group Marketing & Brand Manager
April 2010 to date
In the IDFC's new strategic goals, turning around the company's image, reputation and perception in the market is one of key focus areas, hence the need to dedicate a resource to oversee this function. The brand re-engineering process has been identified to be all inclusive to concentrate on product development, market research, brand marketing and communications and client services. This position has been a central in the process of redesigning IDFC business processes in order to ensure that the brand is experienced through customer interaction.
Job Function
Strategic
• Provide strategic input into brand re-engineering
• Develop and implement the roll-out plan to communicate the brand positioning using all marketing tools available
• Give insight into market behaviour
• Report on market trends, competitor activities and economic changes
• Oversee the creative execution of all marketing activities to ensure that the brand essence is carried out in all forms of communications
Ithala Limited
Marketing Divisional Manager
July 2008- March 2010
The role of the Marketing Divisional Manger was to lead and manage the Marketing function of the organisation. Ithala Limited being a financial institution is highly regulated and monitored, which makes this function somewhat restricted. One had to always consider the regulators and regulations such as the South African Reserve Bank (SARB), National Credit Act (NCA), Consumer Protection Bill (CPB) and the Financial Services Charter (FSC).
Ithala Limited is also a subsidiary of Ithala Development Finance Corporation which makes its mandate to be focused on providing financial services for the unbanked market. This always posses a challenge as this always means that Ithala Limited also has to fulfil shareholder mandate while striving to be commercially viable.
Job Functions
• Formulate and implement the marketing and communication strategies and ensure sound strategic positioning of Ithala.
• Formulate a branding strategy and introduce leading marketing practices.
• Develop and manage marketing and sales plans to support distribution channels.
• Manage the Divisional budget and institute proper financial controls.
• Manage relationships with key customers, clients and stakeholders.
• Manage corporate communications, marketing services, public affairs and community liaisons.
• Gather, interpret and manage market intelligence, and create strategic networks.
• Manage the performance of the division's staff as well as attract, develop and retain talent.
• Oversee all marketing activities including creative execution and managing the process of implementing the strategy.
• Member of the Executive Committee of Ithala Limited
• Member of the Operations Committee Ithala Limited.
• Member of the Enterprise Risk Committee of Ithala Limited.
Reasons for leaving: Due to Ithala Development Finance Corporation, which Ithala Limited is the subsidiary, restructuring process; one was transferred to head up the Group Marketing and Brand management function.
