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Nomfundo Calana
• I am an accomplished marketing professional with 10 years of distinguished performance in the media industry (print and radio).
• Achievements include increasing circulation figures for Popular Mechanics magazine from 23 000 to 45 000 with the assistance of the content team and building listenership figures for Smile 90.4FM from 0 to 31 000.
• I have great organizational and planning skills, as demonstrated in a number of successful branding campaigns I have rolled out as a result improved brand awareness.
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Show profile Hide profileMarketing strategic planning experience:
• Brainstormed and compiled a marketing strategy document for Smile 90.4FM.
• Defined and focused marketing efforts to appeal to the targeted demographics for Smile 90.4FM and for Popular Mechanics magazine.
• Compiled and implemented a communications plan for Smile 90.4FM.
• Developed and implemented marketing campaigns for Smile 90.4FM and for Popular Mechanics magazine.
• Established relationships with Smile 90.4FM and Popular Mechanics magazine sales teams in order to reach revenue targets.
Brand management experience:
• Brand representative to stakeholders for Smile 90.4FM and for Popular Mechanics magazine.
• Supervised the sign off of marketing literature and campaigns, ensuring the designs and messages meet the brand and regulatory guidelines for Smile 90.4FM and Popular Mechanics magazine.
• Overseeing the production of TV adverts, newspaper and magazine advertisements, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers for Smile 90.4FM and Popular Mechanics magazine.
• Implemented the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
• Worked closely and maintained relationships with media buyers, strategic partners and suppliers.
Events and exhibitions experience:
• Researched and developed relationships with established events/exhibitions relevant to Smile 90.4FM and to Popular Mechanics magazine.
• Sourced and managed exhibition structures, branding and clothing material, staffing.
• Secured sponsorships for the Popular Mechanics magazine conference, co-ordinated, managed and ran the conference.
• Implemented and managed Smile 90.4FM station activations in order to receive maximum exposure.
• Controlled and managed the budget for the events and/or exhibitions.
Budgeting experience:
• Based on the marketing plan, compiled annual and monthly budget projections including all promotional costs, marketing communications like website development, advertising and public relations for Smile 90.4FM and for Popular Mechanics magazine.
• Liaised and negotiated with suppliers to source competitive pricing.
• Established and managed trade exchange relationships with strategic partners to supplement cash spend.
• Evaluated and signed off all marketing costs based on budget projections.
Relationship building and management experience:
• Established and managed strategic relationships with media partners, government parastatals, entertainment industry and clients.
• Engaged and kept abreast with partners and clients plans and activations.
• Engaged with readers and listeners through digital platforms and face to face communication to gain feedback and insights.
• Secured competition prizes in order to collect reader or listener data to enable interaction.
Media relations:
• Looked for mediums which attracted similar target market to Smile 90.4FM and Popular Mechanics magazine and established relationships.
• Bagged Popular Mechanics magazine with complimentary magazines on newsstand and placed trade exchanged adverts in daily newspapers.
• Trade exchanged space in print and TV for Smile 90.4FM for on air exposure.
• Kept abreast and collaborated with the partners activities.
• Entertained decision makers in order to find common ground.
Marketing strategic planning experience:
• Brainstormed and compiled a marketing strategy document for Smile 90.4FM.
• Defined and focused marketing efforts to appeal to the targeted demographics for Smile 90.4FM and for Popular Mechanics magazine.
• Compiled and implemented a communications plan for Smile 90.4FM.
• Developed and implemented marketing campaigns for Smile 90.4FM and for Popular Mechanics magazine.
• Established relationships with Smile 90.4FM and Popular Mechanics magazine sales teams in order to reach revenue targets.
Brand management experience:
• Brand representative to stakeholders for Smile 90.4FM and for Popular Mechanics magazine.
• Supervised the sign off of marketing literature and campaigns, ensuring the designs and messages meet the brand and regulatory guidelines for Smile 90.4FM and Popular Mechanics magazine.
• Overseeing the production of TV adverts, newspaper and magazine advertisements, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers for Smile 90.4FM and Popular Mechanics magazine.
• Implemented the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
• Worked closely and maintained relationships with media buyers, strategic partners and suppliers.
Events and exhibitions experience:
• Researched and developed relationships with established events/exhibitions relevant to Smile 90.4FM and to Popular Mechanics magazine.
• Sourced and managed exhibition structures, branding and clothing material, staffing.
• Secured sponsorships for the Popular Mechanics magazine conference, co-ordinated, managed and ran the conference.
• Implemented and managed Smile 90.4FM station activations in order to receive maximum exposure.
• Controlled and managed the budget for the events and/or exhibitions.
Budgeting experience:
• Based on the marketing plan, compiled annual and monthly budget projections including all promotional costs, marketing communications like website development, advertising and public relations for Smile 90.4FM and for Popular Mechanics magazine.
• Liaised and negotiated with suppliers to source competitive pricing.
• Established and managed trade exchange relationships with strategic partners to supplement cash spend.
• Evaluated and signed off all marketing costs based on budget projections.
Relationship building and management experience:
• Established and managed strategic relationships with media partners, government parastatals, entertainment industry and clients.
• Engaged and kept abreast with partners and clients plans and activations.
• Engaged with readers and listeners through digital platforms and face to face communication to gain feedback and insights.
• Secured competition prizes in order to collect reader or listener data to enable interaction.
Media relations:
• Looked for mediums which attracted similar target market to Smile 90.4FM and Popular Mechanics magazine and established relationships.
• Bagged Popular Mechanics magazine with complimentary magazines on newsstand and placed trade exchanged adverts in daily newspapers.
• Trade exchanged space in print and TV for Smile 90.4FM for on air exposure.
• Kept abreast and collaborated with the partners activities.
• Entertained decision makers in order to find common ground.
