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Show profile Hide profile• I am the direct link between Bacardi International and our distribution partners. I
am responsible for the quality and quantity of Bacardi Brands distribution in both
the WC and EC. I initiate product launches in both the off trade and on trade. I
execute the Marketing plan in my region across the entire portfolio
•
I have a huge focus on developing relationships with key industry leaders, these include the Bartender community, PR companies and Industry players. I am extremely active on most social networks including FB, twitter, Pintrest and Instagram and ensure that I always promote my brands in a tasteful manner.
•
I look after our top 50 On Trade customers (based on sales and image) and top 20 Off Trade customsers.I manage event set ups and deal with all suppliers. I attend most activations and report back. In the Off trade I initiate launch plans and implementation of these. I discuss broadsheet planning and customize value added packs per customer and brand. I am in the trade about 50% of the time. I report on all competitor activity. Check on POS quality, execution and pricing. I assist the sales reps in planning all season activity and tailor make activations per venue.
•
I ensure I update the customer base and info on a monthly basis. I Look for new opportunities for brands including new venues, small events in my areas and joining the right brands on their activations. In the past I have worked on events with Adidas, Red Bull, Shaker Bar school and well known bloggers in Cape Town. I have a focus on Outdoor festivals, underground parties and main market opportunities in my region.
• From April 2014 until Feb 2015 I was acting at the stand in Trade Marketing Manager with South Africa. I was in charge of POS management, communicating International plans and vendor creation and management. This role has given me the opportunity to manage the 360 approach with our distribution company. I managed the national Reporting and implementing of activities from other markets.
• I am the direct link between Bacardi International and our distribution partners. I
am responsible for the quality and quantity of Bacardi Brands distribution in both
the WC and EC. I initiate product launches in both the off trade and on trade. I
execute the Marketing plan in my region across the entire portfolio
•
I have a huge focus on developing relationships with key industry leaders, these include the Bartender community, PR companies and Industry players. I am extremely active on most social networks including FB, twitter, Pintrest and Instagram and ensure that I always promote my brands in a tasteful manner.
•
I look after our top 50 On Trade customers (based on sales and image) and top 20 Off Trade customsers.I manage event set ups and deal with all suppliers. I attend most activations and report back. In the Off trade I initiate launch plans and implementation of these. I discuss broadsheet planning and customize value added packs per customer and brand. I am in the trade about 50% of the time. I report on all competitor activity. Check on POS quality, execution and pricing. I assist the sales reps in planning all season activity and tailor make activations per venue.
•
I ensure I update the customer base and info on a monthly basis. I Look for new opportunities for brands including new venues, small events in my areas and joining the right brands on their activations. In the past I have worked on events with Adidas, Red Bull, Shaker Bar school and well known bloggers in Cape Town. I have a focus on Outdoor festivals, underground parties and main market opportunities in my region.
• From April 2014 until Feb 2015 I was acting at the stand in Trade Marketing Manager with South Africa. I was in charge of POS management, communicating International plans and vendor creation and management. This role has given me the opportunity to manage the 360 approach with our distribution company. I managed the national Reporting and implementing of activities from other markets.
