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Show profile Hide profile? Print media - Natal Mercury, Fair Lady and RP stable (Garden & Home, Living & Loving, Your Family, Scope, Rooi Rose, etc) Art Director of Darling magazine and of Style magazine.
? Job functions - layout, illustration, writing (articles), art direction and print specification.
? Advertising - Grey, Phillips, Bunton, Mundel & Blake, BBDO Health & Medical, Freedman & Rossi. Also freelanced for all major Johannesburg advertising agencies (Wilsenach, McCanns, Bates Response, Hunt Lascaris, etc).
? Job functions - above-the-line: typography, finished art, art direction, quality control, studio management, reproduction briefing.
? Client examples - Mercedes Benz, BMW, Nedbank, Bradlows, Pick 'n Pay, Sun City, AA Mutual Life, Plus Chemists, Viro Locks...
? Design studios - Grey Action. Also freelanced for Paton Tupper, Bates Direct, FCB Direct, Wilsenach, Michel le Seuer, Lorton Communications, etc.
? Job functions - below-the-line: packaging, brochure design, direct mail, teaser design, logo design, hand lettering, annual reports, copy writing, incentive packages.
? Client examples - Motorite, BMW, Mercedes Benz, Sun City, Cashbuild, Allied Bank, Simba, Cadbury, Automobile Association...
? PR, promotions and experiential marketing - Acuity Group.
? Job functions - copywriter, account executive, campaign/project manager.
? Clients: Sara Lee, Retail Apparel Group, Robertsons Spices, Natal Wholesale Jewellers.
After completing a bookkeeping and accountancy diploma, I also worked for CIA International in the field of credit information sales, service and marketing.
Strategy, planning, co-ordination and communication for the initial Arrive Alive campaign at the Department of Transport, in Pretoria, from 1997-2000.
I re-opened Studio M in 2002 and became an associate of the IIB (Institute for Independent Business), as a business consultant to SMEs. I specialise in strategising and producing/mentoring/training in all the documentation that businesses need to operate. I presented the IIB's introductory seminars in Durban for two years.
Editor of SANRAL's By the Way magazine, a quarterly local travel magazine, until the budget was retracted.
Edit and proof-read the Edu-self series of educational magazines.
Edited news for news summaries on emerging African markets for bankers and financiers, for the ISI Intellinews website.
Write for various South African general-interest magazines, Traffic Focus and several PR agencies, mainly producing below-the-line booklets.
Ezine @rticles expert author.
Produced an advanced driving course for AASA for Africa.
My areas of expertise are marketing, communications, research, road safety and business.
Research papers published:
? The Message and the Medium - assessing the 'take-out' and 'buy-in' of road safety messages/UNIARC.
? Retro-reflective material at the rear of heavy vehicles/UNIARC.
? Traffic officers and trauma/UNIARC.
? The communication link/UNIARC.
? Seatbelts/AA of SA.
? Speed/AA of SA.
? Drunken driving/AA of SA.
? An investigation into licence testing centres in KwaZulu-Natal/UNIARC.
? Traffic officer case studies: an assessment and evaluation of possible treatment for stress and trauma within the service/UNIARC.
Research papers presented:
? Corporate debt collection.
? Negotiating social investment with the business sector.
? Retro-reflective material at the rear of heavy vehicles.
? Traffic officers and trauma.
? An investigation into driver licence testing centres in KwaZulu-Natal.
? Print media - Natal Mercury, Fair Lady and RP stable (Garden & Home, Living & Loving, Your Family, Scope, Rooi Rose, etc) Art Director of Darling magazine and of Style magazine.
? Job functions - layout, illustration, writing (articles), art direction and print specification.
? Advertising - Grey, Phillips, Bunton, Mundel & Blake, BBDO Health & Medical, Freedman & Rossi. Also freelanced for all major Johannesburg advertising agencies (Wilsenach, McCanns, Bates Response, Hunt Lascaris, etc).
? Job functions - above-the-line: typography, finished art, art direction, quality control, studio management, reproduction briefing.
? Client examples - Mercedes Benz, BMW, Nedbank, Bradlows, Pick 'n Pay, Sun City, AA Mutual Life, Plus Chemists, Viro Locks...
? Design studios - Grey Action. Also freelanced for Paton Tupper, Bates Direct, FCB Direct, Wilsenach, Michel le Seuer, Lorton Communications, etc.
? Job functions - below-the-line: packaging, brochure design, direct mail, teaser design, logo design, hand lettering, annual reports, copy writing, incentive packages.
? Client examples - Motorite, BMW, Mercedes Benz, Sun City, Cashbuild, Allied Bank, Simba, Cadbury, Automobile Association...
? PR, promotions and experiential marketing - Acuity Group.
? Job functions - copywriter, account executive, campaign/project manager.
? Clients: Sara Lee, Retail Apparel Group, Robertsons Spices, Natal Wholesale Jewellers.
After completing a bookkeeping and accountancy diploma, I also worked for CIA International in the field of credit information sales, service and marketing.
Strategy, planning, co-ordination and communication for the initial Arrive Alive campaign at the Department of Transport, in Pretoria, from 1997-2000.
I re-opened Studio M in 2002 and became an associate of the IIB (Institute for Independent Business), as a business consultant to SMEs. I specialise in strategising and producing/mentoring/training in all the documentation that businesses need to operate. I presented the IIB's introductory seminars in Durban for two years.
Editor of SANRAL's By the Way magazine, a quarterly local travel magazine, until the budget was retracted.
Edit and proof-read the Edu-self series of educational magazines.
Edited news for news summaries on emerging African markets for bankers and financiers, for the ISI Intellinews website.
Write for various South African general-interest magazines, Traffic Focus and several PR agencies, mainly producing below-the-line booklets.
Ezine @rticles expert author.
Produced an advanced driving course for AASA for Africa.
My areas of expertise are marketing, communications, research, road safety and business.
Research papers published:
? The Message and the Medium - assessing the 'take-out' and 'buy-in' of road safety messages/UNIARC.
? Retro-reflective material at the rear of heavy vehicles/UNIARC.
? Traffic officers and trauma/UNIARC.
? The communication link/UNIARC.
? Seatbelts/AA of SA.
? Speed/AA of SA.
? Drunken driving/AA of SA.
? An investigation into licence testing centres in KwaZulu-Natal/UNIARC.
? Traffic officer case studies: an assessment and evaluation of possible treatment for stress and trauma within the service/UNIARC.
Research papers presented:
? Corporate debt collection.
? Negotiating social investment with the business sector.
? Retro-reflective material at the rear of heavy vehicles.
? Traffic officers and trauma.
? An investigation into driver licence testing centres in KwaZulu-Natal.


