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Mike Olivier
Managing Director at Speak to Mike
Show profile Hide profileHere at Speak to Mike our business is built around strengthening and building brands in Southern Africa.
We work off a Three Pillar Branding Formula, which is broken into Consistency, Frequency and Anchoring.
Most agencies clients get the first two Branding Pillars correct but fail with the last one;
Anchoring - The message must tell 'your story' effectively giving them the "WHY". The best ads focus on the customers vs. your business product or service.
In today's current tough economic climate, customers and clients are going to require more persuading than last year to part with their money!
Taking into consideration media inflation and the extended buying cycle, your current media plan needs to delivery more clout than last year.
Remember we spoke about content on radio that caused you to change channels and even turn off your radio!
Speak to Mike is part of an International Creative Radio Forum and the R2500 deposit was to get this International perspective, with content that deliverers an entertainment value for your current creative (Anchoring) I mentioned early!
Whats so special about this International Creative Radio Forum?
Well, we are dealing with DJ's and Program Managers that deal in a very competitive media market, i.e. Some of the Cities the size of Durban have 60 radio stations, so they really need to delivery exceptional content to keep listeners turned in.
The frequency of six means that your Target Market will hear your advert more than six times over two weeks - good traffic builder!
I am just waiting for your Season Calendar, which includes store openings and other promotions so I can synergy it to a proposal for you!
Thank you again for the opportunity of really wining with radio through Speak to Mike
Here at Speak to Mike our business is built around strengthening and building brands in Southern Africa.
We work off a Three Pillar Branding Formula, which is broken into Consistency, Frequency and Anchoring.
Most agencies clients get the first two Branding Pillars correct but fail with the last one;
Anchoring - The message must tell 'your story' effectively giving them the "WHY". The best ads focus on the customers vs. your business product or service.
In today's current tough economic climate, customers and clients are going to require more persuading than last year to part with their money!
Taking into consideration media inflation and the extended buying cycle, your current media plan needs to delivery more clout than last year.
Remember we spoke about content on radio that caused you to change channels and even turn off your radio!
Speak to Mike is part of an International Creative Radio Forum and the R2500 deposit was to get this International perspective, with content that deliverers an entertainment value for your current creative (Anchoring) I mentioned early!
Whats so special about this International Creative Radio Forum?
Well, we are dealing with DJ's and Program Managers that deal in a very competitive media market, i.e. Some of the Cities the size of Durban have 60 radio stations, so they really need to delivery exceptional content to keep listeners turned in.
The frequency of six means that your Target Market will hear your advert more than six times over two weeks - good traffic builder!
I am just waiting for your Season Calendar, which includes store openings and other promotions so I can synergy it to a proposal for you!
Thank you again for the opportunity of really wining with radio through Speak to Mike
