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Michelle Marais is a senior marketing and growth professional with deep experience in building, repositioning and scaling brands. She currently leads marketing for Celerity and its portfolio brands, including BulkSMS.com, a global messaging platform serving businesses across multiple regions and industries.

Her work sits at the intersection of brand strategy, marketing operations and commercial impact - spanning positioning, go-to-market planning, lifecycle marketing, retention strategy and campaign execution.

With a strong operational mindset, she brings structure to marketing functions through frameworks, roadmaps, scorecards and process optimisation, while still championing creativity and relevance in execution. Her experience covers B2B and B2C environments, global and local markets, and high-growth organisations navigating change.

Michelle is passionate about sustainable growth, practical leadership, and marketing that delivers measurable business value - and regularly contributes insights on brand, messaging, and modern marketing practice.