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Working as a German expat in Cape Town is a rather disconcerting situation: German perfectionism meets “now-now” culture. Initially I felt like the bird that leaned too far out of the cuckoo clock. I soon became fascinated, however, by a city that is growing a digital marketing hub, oozing creativity, & fueling a friendly “plan–making” culture.

If you run a start-up you know how chaotic things can be. If you are the CEO of such a firm, you might manage your key accounts during the day & generate leads at night.

I am a bilingual marketing all-rounder; start-up companies get excited how I put structures in place, sweep through existing marketing media & make things sparkle. Because I replace a designer, a programmer, an SEO analyst & a copywriter, I help companies with limited marketing budgets to get their businesses off the ground.

I am an MBA graduate with over 7 years of business development experience in BPO, immigration, tourism & recruitment. This allows me to look at a company's existing marketing strategy & make suggestions for improvement.

Unlike many other marketing experts, I am hands-on when it comes to implementing marketing strategy. I also have a proven track record of designing professional well-ranked WP websites, drafting copy, coding mailers, coming up with nifty social media campaigns, creating brochures & company profiles & using successful white-hat SEO methods.

Passionate about people & convinced that someone who spends 683 760 h of his life working deserves a job that makes the, happy, I have been beefing up Initiate International's marketing since May 2013.

I am used to flat hierarchies & managing teams of designers, programmers & marketing staff. I believe being a good manager means caring enough about people to know what motivates them.

I am a free spirit, which puts me in the path of opportunities. I love green vegetable juices, people & networking.

Michaelagabriel@icloud.com | +27 84 960 2689