Mia Morkel is the Managing Director of Retail Rewards at wiGroup, a South African provider of global mobile transacting solutions. Mia works with some of the world's leading retail and hospitality brands to develop technology solutions that enable richer brand experiences through mobile loyalty, rewards, and other value-added services.
#BizTrends2020: Experience, value and convenience underpin successful QSR loyalty programmes

Retail loyalty is constantly evolving, as customers demand more personalised value and the 'experience economy' gathers momentum...

By Mia Morkel 7 Jan 2020

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