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×Menka Singh
Post Graduation Diploma in Marketing Management with total 2.9 years of work experience in Media and Printing industry Marketing and Sales.
Worked with Bennett, Coleman & Co. Ltd. (The Times of India - Response Department) as Assistant Manager.
Accountable for Recruitment, Education category and Consumer Connect
Show profile Hide profileMenka Singh
Mobile: +27 766 448 046 E-mail: menkanitinsingh@gmail.com
+27 835 071 247
To work in a professional and symbiotic fraternity where I can move on a path of self-development along with justifying my job profile in the most efficient way.
Snapshots
? Post Graduation Diploma in Marketing with total 2.9 years of work experience in Media and Printing industry Marketing and Sales.
? Worked with Bennett, Coleman & Co. Ltd. (The Times of India - Response Department) as Assistant Manager.
? Accountable for Recruitment, Education category and Consumer Connect.
Organizational Experience
Total Experience- 2.9 years
1) Jan'11 - June 2011 Jamana Printers Ltd, Dar-es-salaam
2) Oct'07 - Jan 2010 Bennett, Coleman & Co. Ltd. (The Times of India)
Key Responsibilities
? Responsible for Recruitment and Education category - ad space selling in the Times of India.
? Developing and implementing promotion and pricing strategies for Education & Recruitment Classifieds.
? Special KRA - Cultivate new Business from Untapped market for Classifieds category.
? Data analysis, understanding market trends & competition for the identification of opportunities
? Providing customized creative options and Response based advertising avenues tailored to the needs of the individual clients in conjunction with the editorial team.
? Generating revenue for all the major brands like - TOI, ET, NBT & SNT.
? Liaison with advertisement agencies and working in close co-ordination with them.
? Conceptualisation of Times new projects.
Notable Contributions
? Generated revenue of over 8.2 Crores by selling innovation ads (hard-sell) in classifieds.
? Turnaround of Recruitment category, taking the market share from 50% to 63% and Education from 64% to 73%.
? Part of the Delhi core team responsible for the National Classified Pricing and communication.
Academia
2006 - 2007: Post Graduate Diploma from The Times School of Marketing, Delhi.
2002 - 2005: Bachelor of Commerce, Delhi University.
Academic Projects
• Book presentation on "The Infinite Asset" - Sam Hill, Chris Lederer.
• Project & Presentation on the "Economic future of India"
• Prepared a project report on "Packaged Water"
Internship
Times Group, New Delhi
RMD Department
Internship with Result and Market Development department of Times group on the distribution and channel management.
.
Bio Fresh Herbal Pvt. Ltd. (New Delhi)
Management trainee
• Research support: Responsible for research on Herbal skin care products.
Capital Advertising Pvt. Ltd (Gurgaon)
• Project Undertaken for corporates like Muthoot Finance, Hero Electrics etc.
Times Group, New Delhi
Response Department
• Internship with the Response department of Times Group on Media Sales.
Extra Curriculum Activities
• Played the sport of Kho Kho at National Level
• Played Volley Ball at Regional Level
• Achieved gold, silver and bronze medals in various athletics at Regional Level
Personal Details
Current address : 49, Morningside Villas, Murray Avenue, Morningside Manor
Permanent address : 305-C, Pocket-C, Mayur Vihar Ph-II, New Delhi 110091
Date of Birth : 22nd October, 1983
Language : English, Hindi, Kiswahili
Hobbies : Artistic Projects, Performing Arts & Sports
Strength : Strong communication, presentation and team building abilities.
Menka Singh
Mobile: +27 766 448 046 E-mail: menkanitinsingh@gmail.com
+27 835 071 247
To work in a professional and symbiotic fraternity where I can move on a path of self-development along with justifying my job profile in the most efficient way.
Snapshots
? Post Graduation Diploma in Marketing with total 2.9 years of work experience in Media and Printing industry Marketing and Sales.
? Worked with Bennett, Coleman & Co. Ltd. (The Times of India - Response Department) as Assistant Manager.
? Accountable for Recruitment, Education category and Consumer Connect.
Organizational Experience
Total Experience- 2.9 years
1) Jan'11 - June 2011 Jamana Printers Ltd, Dar-es-salaam
2) Oct'07 - Jan 2010 Bennett, Coleman & Co. Ltd. (The Times of India)
Key Responsibilities
? Responsible for Recruitment and Education category - ad space selling in the Times of India.
? Developing and implementing promotion and pricing strategies for Education & Recruitment Classifieds.
? Special KRA - Cultivate new Business from Untapped market for Classifieds category.
? Data analysis, understanding market trends & competition for the identification of opportunities
? Providing customized creative options and Response based advertising avenues tailored to the needs of the individual clients in conjunction with the editorial team.
? Generating revenue for all the major brands like - TOI, ET, NBT & SNT.
? Liaison with advertisement agencies and working in close co-ordination with them.
? Conceptualisation of Times new projects.
Notable Contributions
? Generated revenue of over 8.2 Crores by selling innovation ads (hard-sell) in classifieds.
? Turnaround of Recruitment category, taking the market share from 50% to 63% and Education from 64% to 73%.
? Part of the Delhi core team responsible for the National Classified Pricing and communication.
Academia
2006 - 2007: Post Graduate Diploma from The Times School of Marketing, Delhi.
2002 - 2005: Bachelor of Commerce, Delhi University.
Academic Projects
• Book presentation on "The Infinite Asset" - Sam Hill, Chris Lederer.
• Project & Presentation on the "Economic future of India"
• Prepared a project report on "Packaged Water"
Internship
Times Group, New Delhi
RMD Department
Internship with Result and Market Development department of Times group on the distribution and channel management.
.
Bio Fresh Herbal Pvt. Ltd. (New Delhi)
Management trainee
• Research support: Responsible for research on Herbal skin care products.
Capital Advertising Pvt. Ltd (Gurgaon)
• Project Undertaken for corporates like Muthoot Finance, Hero Electrics etc.
Times Group, New Delhi
Response Department
• Internship with the Response department of Times Group on Media Sales.
Extra Curriculum Activities
• Played the sport of Kho Kho at National Level
• Played Volley Ball at Regional Level
• Achieved gold, silver and bronze medals in various athletics at Regional Level
Personal Details
Current address : 49, Morningside Villas, Murray Avenue, Morningside Manor
Permanent address : 305-C, Pocket-C, Mayur Vihar Ph-II, New Delhi 110091
Date of Birth : 22nd October, 1983
Language : English, Hindi, Kiswahili
Hobbies : Artistic Projects, Performing Arts & Sports
Strength : Strong communication, presentation and team building abilities.
