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Marthinus Jansen van Vuuren
I have an established track record in content marketing and -management, digital marketing and -strategy, public relations and journalism. I am passionate about developing and implementing cross-channel,
integrated content and digital marketing strategies that effectively translate business and marketing objectives into meaningful content deliverables.
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Show profile Hide profileCareer highlights:
BUSINESS OWNER AND CONTENT CONSULTANT
INDIECONTENT / JOHANNESBURG / 2018 - PRESENT
I translate editorial strategy into compelling content that delivers to brands' marketing objectives. I've got a diverse, growing client base in the SME space, varying from businesses in the medical to financial services industries.
CONTENT SPECIALIST
BRIGHTROCK / JOHANNESBURG / 2013 - 2018
Head of public relations, as well as research and development of content that forms part of BrightRock's content marketing strategy. My duties included, but were not limited to managing and analysing online marketing and -media; planning and managing sponsored broadcasting initiatives and the management of BrightRock's proactive and reactive public relations; and the crafting and management of stakeholder communications.
FREELANCER AND STUDENT
CAPE TOWN, JOHANNESBURG AND ABROAD / 2010 - 2013
I put my career partially on hold to study an MBA full-time at the University of Stellenbosch Business School. My M-dissertation was in the field of strategy-as-practice. After completing my studies in 2011, I did some freelancing and travelled abroad. I had a short stint as the editor of a B2B publication, Knowledge Executive, before accepting a position at BrightRock.
JOURNALIST
MEDIA24 / JOHANNESBURG / 2004 - 2009
I started out as a junior news reporter at daily newspaper Beeld and got promoted to editor of JHB Kampus-Beeld, a student supplement, shortly afterwards. This was followed by a regional editor position for Beeld in Johannesburg's West-Rand before I was appointed as a senior journalist at Sunday newspaper Rapport.
Career highlights:
BUSINESS OWNER AND CONTENT CONSULTANT
INDIECONTENT / JOHANNESBURG / 2018 - PRESENT
I translate editorial strategy into compelling content that delivers to brands' marketing objectives. I've got a diverse, growing client base in the SME space, varying from businesses in the medical to financial services industries.
CONTENT SPECIALIST
BRIGHTROCK / JOHANNESBURG / 2013 - 2018
Head of public relations, as well as research and development of content that forms part of BrightRock's content marketing strategy. My duties included, but were not limited to managing and analysing online marketing and -media; planning and managing sponsored broadcasting initiatives and the management of BrightRock's proactive and reactive public relations; and the crafting and management of stakeholder communications.
FREELANCER AND STUDENT
CAPE TOWN, JOHANNESBURG AND ABROAD / 2010 - 2013
I put my career partially on hold to study an MBA full-time at the University of Stellenbosch Business School. My M-dissertation was in the field of strategy-as-practice. After completing my studies in 2011, I did some freelancing and travelled abroad. I had a short stint as the editor of a B2B publication, Knowledge Executive, before accepting a position at BrightRock.
JOURNALIST
MEDIA24 / JOHANNESBURG / 2004 - 2009
I started out as a junior news reporter at daily newspaper Beeld and got promoted to editor of JHB Kampus-Beeld, a student supplement, shortly afterwards. This was followed by a regional editor position for Beeld in Johannesburg's West-Rand before I was appointed as a senior journalist at Sunday newspaper Rapport.
