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Mark von Bentheim
I'm involved with what I am passionate about. I am a wine negotiant and source wines for my label "Rare Earth", as well as represent botique wine producers into the Chinese market. I am also a director at Vibrand Research establishing a Shopper Marketing division that will provide leading technology research and strategic abilities for shopper marketing strategies and shopper behaviour. I am also freelancing as a strategist and Head strategist at newly formed Mercury 1.
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Show profile Hide profileI have over 17 years experience within the Marketing, Advertising and Retail fields which has been built on the foundation of a Bachelor of Business Science Marketing (Honours) degree from UCT (1993).
My experience has enabled me to appreciate the complexities of the entire marketing process, from product ideation and development, packaging, management of the production process, dealing with retail and trade partners, sales departments and merchandisers, managing of marketing budgets, developing marketing plans and strategies, through to consumer communication and consumer engagement and the management of the advertising and media relationships.
I have been fortunate to be able to structure my career in a manner in which I have been able to gain the understanding of working both as a client (as a marketing professional) and within an advertising agency. As a result I have the versatility and the creative ability to work with other functions throughout the entire marketing process. I strongly believe in a collaborative approach, in particular with creative departments so as to be able to produce better and more effective strategies and creative work as a result.
I am able to offer my skills as a strategic marketing consultant with focus on the overall marketing and brand strategy and brand health. I can assist with all aspects of the marketing function, from brand management, to communication strategies, consumer understanding, shopper marketing, overall trademark strategies, etc. My ambition is to create sound brand, marketing, and shopper strategies that will provide the foundation to passionately drive the growth of brands through all aspects of marketing and consumer engagement; and more often I see brands falling short of their true potential; particularly with complex trademarks that require the brand to cover differing product offerings and categories as well as varied consumer segments.
I am currently embarking on the establishment of a shopper marketing research and strategic offering within a research company, Vibrand.
Specialties:
Shopper Marketing Strategies and Research
Marketing and Brand Strategy
Communication Strategy
Consumer Engagement
Event Strategies and Ideation
Marketing / Portfolio Management
I have over 17 years experience within the Marketing, Advertising and Retail fields which has been built on the foundation of a Bachelor of Business Science Marketing (Honours) degree from UCT (1993).
My experience has enabled me to appreciate the complexities of the entire marketing process, from product ideation and development, packaging, management of the production process, dealing with retail and trade partners, sales departments and merchandisers, managing of marketing budgets, developing marketing plans and strategies, through to consumer communication and consumer engagement and the management of the advertising and media relationships.
I have been fortunate to be able to structure my career in a manner in which I have been able to gain the understanding of working both as a client (as a marketing professional) and within an advertising agency. As a result I have the versatility and the creative ability to work with other functions throughout the entire marketing process. I strongly believe in a collaborative approach, in particular with creative departments so as to be able to produce better and more effective strategies and creative work as a result.
I am able to offer my skills as a strategic marketing consultant with focus on the overall marketing and brand strategy and brand health. I can assist with all aspects of the marketing function, from brand management, to communication strategies, consumer understanding, shopper marketing, overall trademark strategies, etc. My ambition is to create sound brand, marketing, and shopper strategies that will provide the foundation to passionately drive the growth of brands through all aspects of marketing and consumer engagement; and more often I see brands falling short of their true potential; particularly with complex trademarks that require the brand to cover differing product offerings and categories as well as varied consumer segments.
I am currently embarking on the establishment of a shopper marketing research and strategic offering within a research company, Vibrand.
Specialties:
Shopper Marketing Strategies and Research
Marketing and Brand Strategy
Communication Strategy
Consumer Engagement
Event Strategies and Ideation
Marketing / Portfolio Management
