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Luke founded MO Agency to solve a problem he saw across growing businesses: disconnected marketing, sales, and service teams running on fragmented tools with no shared view of the customer. Today, MO Agency operates as MO Worldwide, serving enterprise and growth-led companies across South Africa, the Middle East, UK, and Europe.

The firm is built around five integrated service pillars — HubSpot, Demand Generation, CRM & RevOps, Digital Experience, and Innovation & AI — delivered through the Revenue Nervous System, a proprietary methodology that connects every layer of the revenue engine into a single, measurable system.

As a HubSpot Elite Partner (the highest tier in HubSpot's partner programme), MO Agency has won multiple HubSpot Impact Awards including Customer First, Integrations Innovation, Platform Migration Excellence, and Platform Excellence. The firm works with clients including Mazda, Netstar, Altron, iKhokha, Peach Payments, SnapScan, and EasyEquities across industries spanning fintech, insurance, healthcare, manufacturing, professional services, SaaS, travel, and real estate.

Luke is also the founder of Getmd.ai, a SaaS platform that makes websites AI-readable by serving clean per-page markdown to AI agents and large language models - helping businesses prepare their digital presence for the age of answer engine optimisation.