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ENTERTAINMENT INDUSTRY
August 2010 – Feb 2011. Marketing Assistant, Nu Metro Cinemas
Feb 2011 – June 2012. Site Specific Marketing Manager, Nu Metro Cinemas
June 2012 – Present. National Marketing Manager, Nu Metro Cinemas.

Develop & Implement National Marketing Campaigns for NMC..

Promotional & marketing campaigns with film distributors including Fox, Warner, United International Pictures (Paramount & Universal), Nu Metro Independent, Disney, Sony, Indigenous, Crystal Brook.

Launch Campaigns for new Nu Metro Cinema Sites and new concepts such as SCENE - Nu Metro’s luxury cinema & lounge.

Relationship Management as well as implementation of the yearly marketing strategy with Loyalty Partners : Clicks, Fanatics (Nu Metro & Exclusive Books), Momentum.

Initiate, build and maintain internal & external relationships with cinema managers, centre management teams, film distributors, loyalty scheme partners, media partners.

Internal Communication– Internal initiative: The Buzz Magazine, The Buzz Challenge.

Site Specific Marketing Strategy for all Nu Metro Cinema Sites nationwide.

Involved in Brand Refresh Strategy, facilitation of brand adoption throughout the business.

Managing propositions & special events of the Nu Metro Cinemas brand, including: Nu Metro Girls Night Out, The Dentyne Premiere Event (CSI initiative), SilwerSkerm Film Festival in cinemas.

EVENTS INDUSTRY
May 2010
Event Co-ordinator, Caysha Marketing.

ADVERTISING INDUSTRY
January 2010
Account Executive, Sync_advertising.
Client Portfolio: KFC Kumnandi, Anchor Yeast, Bandag Truck Retreads Tyre Company.

RETAIL CENTRE
2009
Assistance to Marketing Manager, Key West Shopping Centre, Krugersdorp.

EDUCATION AND CERTIFICATION
Certificate in Conference, Exhibition and Event Management, Damelin Tertiary Institution, 2009
BComm Marketing Management Degree, University of Johannesburg, 2008
Majors: Marketing Management, Business Management, Logistics Management.
Matriculated, Monument High School, 2005