Lara Utian-Preston

Owner at Red Flag Media
Location:South Africa


Lara Utian-Preston is a passionately committed communications expert and strategist with a focus on promoting African content and events. Two decades of working across Africa have provided her with insights and experience that she puts to work for the projects she manages.

In 2006, Lara founded, and still personally manages, Red Flag Content Relations, a full-service communications agency that also focuses on African entertainment and lifestyle brand marketing, strategy, and publicity.
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Influencer marketing in South Africa - By the numbers

Influencer marketing has gone beyond a trendy marketing fad, with both proponents and detractors often making unsubstantiated claims and counter-claims. It is clearly necessary to sort the fact from fiction...

By Lara Utian-Preston 27 Feb 2019

#BizTrends2019: 3D design goes mainstream

While virtual reality, augmented reality and 360-degree video and photography become the norm within advertising, filmmaking, and content production, their applications across a range of other industries and sectors are also set to exponentially increase...

By Lara Utian-Preston 31 Jan 2019

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