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Show profile Hide profile✦ Principal Product Designer and UX Strategist with 26 years of experience in user experience, interaction design, usability and behavioural science across sport, media streaming, financial services and e-commerce.
✦ Led UX strategy, product design direction and user research for large-scale digital platforms at SuperSport, DStv and FNB, reaching 26-30 million users monthly across web, mobile and connected TV.
✦ Deep expertise in aligning user behaviour with business goals to drive adoption, engagement and measurable revenue outcomes.
✦ Founder of Verifux, an AI-powered UX evaluation SaaS built on a proprietary
8-pillar, 48-checkpoint framework.
✦ Invited conference speaker on human-centred design and behavioural UX across Africa.
✦ Principal Product Designer and UX Strategist with 26 years of experience in user experience, interaction design, usability and behavioural science across sport, media streaming, financial services and e-commerce.
✦ Led UX strategy, product design direction and user research for large-scale digital platforms at SuperSport, DStv and FNB, reaching 26-30 million users monthly across web, mobile and connected TV.
✦ Deep expertise in aligning user behaviour with business goals to drive adoption, engagement and measurable revenue outcomes.
✦ Founder of Verifux, an AI-powered UX evaluation SaaS built on a proprietary
8-pillar, 48-checkpoint framework.
✦ Invited conference speaker on human-centred design and behavioural UX across Africa.
