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Kirsty Dugmore

Chief Growth Officer at SugaSpice
Location:South Africa

Profile

Kirsty Dugmore is the chief growth officer at SugaSpice.
An introduction to evidence-based marketing

Empirically-based studies can help to explain and predict effective communication, giving us the tools and knowledge to execute much better marketing...

By Kirsty Dugmore 16 Jul 2019

Evidence based marketing - what is it and why do we need it?

The concepts of behavioural economics, observed consumer behaviour and neuro-marketing are enough to make any marketer head for the hills out of the sheer fear of not knowing where to begin. Kirsty Dugmore of SugaSpice puts it simply...

By Kirsty Dugmore 3 Apr 2019

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