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I have over 17 years experience in web design, marketing and web development. I have worked with over 10 travel brands /companies since then (thousands of properties / products marketed). Other markets I have worked with include banks through to online e-commerce shopping sites. My focus is on usability, conversion marketing and the turbulent Google search trends. Other interests include Sound Engineering and Pyrotechnics.

Work experience:

Advertising (Creative Director), Live Sound Engineering, IT Sales, Desktop Publishing, Web Dev & Marketing.

Career focus: Web Development and Marketing
Self Employed; Consultant on Hire

Experience

Adobe PhotoShop
Google Analytics (2 day training - London)
Google Webmaster
Google App (company email)
Google AdWords
Google Search Appliance (was a co-owner of a Google Search Server)
Integration of Livechat into company sites (Whoson, Zopim, etc)
Google Search Server (Invested in one of the first Google servers to be co-located for a African travel site in 2007)
Newsletter Marketing (Aweber, Magento; design, editing)
SEO (Organic & PPC) / Inbound Marketing
Copy writing for natural search / conversion
Web Design with focus on SEO/CRO
Design of layout visuals, wire frame and site templates
E-commerce (EFT, Credit Cards, Vouchers)
Magento, Joomla, WordPress, bespoke CMS
Usability, UX & Conversion Ratio Optimisation
Project management; co-ordinating teams in several locations, client communication
Research & Development (specific to MySQL/PHP teams, SEO/CRO/SEM)
Mentorship: I have mentored and surpervised over 50 international marketing interns

Travel brands I have worked with include: VFR Tours, Victoria Falls Safari Lodge, The Stanley & Livingstone, Orbit Travel, African Adrenaline, Cansaf, Go2Africa, Siyabona Africa, Flame Lily Holidays, Nomad Tours, African Adventure Tours Online (AATO).

Founder and owner of Tech Rider SA - a new technical equipment network and Craig Media int established in 2003 - a Web Marketing Consultancy.