Jenaré Hardcastle

Online Communications Specialist at The Web Shack
Location:Sandton, South Africa

Profile

A linguaphile with a passion for people and communications. Currently spearheading the Online Communications Department at The Web Shack, a Sandton based digital agency.

Qualification

BA Corporate Communication
Year completed:2017
Education level:Degree
Institution:Varsity College
Location:Pretoria, South Africa
 
Free online marketing: The ultimate DIY guide - part 1 of 4

Generating leads for your website doesn't have to cost money. That's right: "free online marketing" exists. But make no mistake, while it may not cost you money, it will cost you time...

By Jenaré Hardcastle, Issued by The Web Shack 3 Sep 2019

The most simple digital marketing definitions ever

Digital marketing is full of buzzwords. Some of them important, some of them have more letters than meaning...

By Jenaré Hardcastle, Issued by The Web Shack 22 Jul 2019

South African marketing in 2019: 5 things you need to know

Marketing is a buzzword unto itself these days and not just here at home in South Africa. The whole world is excited to see what the geniuses of the marketing world are going to come up with next...

By Jenaré Hardcastle, Issued by The Web Shack 29 May 2019

10 social media tips in 10 minutes

These tips are for the busy social media manager who only has 10 minutes to figure out what they can do to improve their social media performance, today.

By Jenaré Hardcastle, Issued by The Web Shack 4 Feb 2019

Do you even punctuate, bro?

Does professional copywriting even matter?

By Jenaré Hardcastle, Issued by The Web Shack 2 Jan 2019

Online marketing explained - for non-marketers

"Stopping advertising to save money is like stopping your watch to save time" - Henry Ford.

By Jenaré Hardcastle, Issued by The Web Shack 18 Dec 2018

The black hat trap - SEO practices to avoid at all costs

Black hat SEO is 'frowned upon' SEO practice. Frowned upon by Google. It includes any attempts to 'trick' the crawler, trick the user or piggy back on someone else's work. Google does penalize black hat practice and ultimately, your ranking will suffer for it.

By Jenaré Hardcastle, Issued by The Web Shack 27 Sep 2018

The 'meme' effect

Why do meme's go viral? What makes people so interested in them? What can you learn from meme's that can change your marketing?

By Jenaré Hardcastle, Issued by The Web Shack 18 Mar 2017

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