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selecting research methods appropriate to pre-defined client criteria
designing and using qualitative and quantitative research tools such as questionnaires, focus groups, interview schedules etc
reading press releases/broadcast coverage and assessing if stories are favourable or detrimental to clients
analysing research results using a variety of numerical and IT tools
summarising and finalising data at the end of projects
entering data into client databases
supporting and advising coding/client account staff
making presentations
writing reports
attending information sessions
networking with media owners
ensuring set deadlines are met See