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×Innocentia Kunene
I have over 10 years experience in solid B2B sales and marketing experience in various industries, from Construction, FMCG, Financial services, as well as Print and Digital Media. I have the ability to formulate, implementing and executing profitable sales and marketing strategies that offer solutions to customers, attract and maintain existing customer base and increase brand awareness for the organisation.
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Show profile Hide profileNational Commercial Head
• Increasing revenue through advertising sales, partnership and sponsorship.
• Leading, motivating and developing a dynamic team of sales consultant.
• Achieving and exceeding assigned targets in line with organizational objectives.
• Formulating, executing and implementing innovative sales and marketing strategies aligned to overall corporate strategy.
• Identifying untapped markets for growth to in an effort to increase market share.
• Conducting consumer and competitors analysis to formulate profitable solution for market
• Stakeholder engagements with senior and executive management
• Events Management to increase awareness and drive revenue and profitability.
• Manage team pipeline and sales forecast.
Skilled in enhancing brand through innovative and cost-effective marketing initiatives through below-the-line and above-the-line advertising in an effort to increase revenue and market share, I have the ability to strategically align the sales, marketing, and other functions of the business to ensure that I provide client with a cost effective package, one that will increase awareness, assist in achieving their objectives and gives them value. Additionally this involves formulating commercial strategy for the business unit, budget and costing methodology to ensure that the objectives for the business units are archive and are aligned to the overall organization's objectives.
Career Highlights
• Achieved highest gross profit in category specialist - Waltons 09-10
• Achieved highest sales revenue by entering new market segments - Mail & Guardian 2013
• Developed a research supplement platforms for Universities to position their research in global markets - Mail & Guardian 2013
• Implementation of Getting Ahead - monthly supplement aimed at Higher Education (Postgraduates and Research debate) - Mail & Guardia 2014
• Develop and iframe for Wits Business School to tract and manage MBA intake - Mail & Guardian 2014
• Implemented Career Matters - Career guidance special supplement - Mail & Guardian 2014
• Signed a long-term contract with ENSafrica on the first year launch of African Independent - Independent Media 2015
• Partnered with events companies in other African markets to increase brand awareness and increase sales - Independent Media 2016
• Developed advertising sales strategies & implemented for annual flagship (Top 100 Most Empowered Companies) - Independent Media 2017
• Conceptualized and developed platforms and advertising packages for newly developed BRICS Quarterly magazine - Independent Media 2017
• Conceptualized, developed State-Owned Entities special project feature - Independent Newspapers 2017
• Negotiate a long-term contract with Chinese alcohol beverage company (Moutai) for marketing and advertising campaign in South Africa - Independent Media 2018
• Project management of the Brics Summit, conceptualized the products and execution of the project, increase revenue through advertising event sponsorship - Independent Media 2018
• Redesigned the entire Sales Recruitment Advertising Business unit, introduced new processes, platforms as well as strategic partnership with internal & eternal stakeholders, in an effort to increase market share and profits - Independent Media 2018 - ongoing
• Managing budget of R 70 000 000 per annum and achieved 114% of budget year to date with a growth of 6.5% vs 2017 - Independent Media 2018/2019
Education Development
• MBA, Mancosa (Dissertation: An evaluation of the current expansion strategy into Africa by Independent Media) - 6 distinctions
• BCom Marketing Management
• Practical Project Management
• Matric
National Commercial Head
• Increasing revenue through advertising sales, partnership and sponsorship.
• Leading, motivating and developing a dynamic team of sales consultant.
• Achieving and exceeding assigned targets in line with organizational objectives.
• Formulating, executing and implementing innovative sales and marketing strategies aligned to overall corporate strategy.
• Identifying untapped markets for growth to in an effort to increase market share.
• Conducting consumer and competitors analysis to formulate profitable solution for market
• Stakeholder engagements with senior and executive management
• Events Management to increase awareness and drive revenue and profitability.
• Manage team pipeline and sales forecast.
Skilled in enhancing brand through innovative and cost-effective marketing initiatives through below-the-line and above-the-line advertising in an effort to increase revenue and market share, I have the ability to strategically align the sales, marketing, and other functions of the business to ensure that I provide client with a cost effective package, one that will increase awareness, assist in achieving their objectives and gives them value. Additionally this involves formulating commercial strategy for the business unit, budget and costing methodology to ensure that the objectives for the business units are archive and are aligned to the overall organization's objectives.
Career Highlights
• Achieved highest gross profit in category specialist - Waltons 09-10
• Achieved highest sales revenue by entering new market segments - Mail & Guardian 2013
• Developed a research supplement platforms for Universities to position their research in global markets - Mail & Guardian 2013
• Implementation of Getting Ahead - monthly supplement aimed at Higher Education (Postgraduates and Research debate) - Mail & Guardia 2014
• Develop and iframe for Wits Business School to tract and manage MBA intake - Mail & Guardian 2014
• Implemented Career Matters - Career guidance special supplement - Mail & Guardian 2014
• Signed a long-term contract with ENSafrica on the first year launch of African Independent - Independent Media 2015
• Partnered with events companies in other African markets to increase brand awareness and increase sales - Independent Media 2016
• Developed advertising sales strategies & implemented for annual flagship (Top 100 Most Empowered Companies) - Independent Media 2017
• Conceptualized and developed platforms and advertising packages for newly developed BRICS Quarterly magazine - Independent Media 2017
• Conceptualized, developed State-Owned Entities special project feature - Independent Newspapers 2017
• Negotiate a long-term contract with Chinese alcohol beverage company (Moutai) for marketing and advertising campaign in South Africa - Independent Media 2018
• Project management of the Brics Summit, conceptualized the products and execution of the project, increase revenue through advertising event sponsorship - Independent Media 2018
• Redesigned the entire Sales Recruitment Advertising Business unit, introduced new processes, platforms as well as strategic partnership with internal & eternal stakeholders, in an effort to increase market share and profits - Independent Media 2018 - ongoing
• Managing budget of R 70 000 000 per annum and achieved 114% of budget year to date with a growth of 6.5% vs 2017 - Independent Media 2018/2019
Education Development
• MBA, Mancosa (Dissertation: An evaluation of the current expansion strategy into Africa by Independent Media) - 6 distinctions
• BCom Marketing Management
• Practical Project Management
• Matric
