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CURRENT JOB DESCRIPTION

Research and analysis for each event
Undertake national/global market research to ensure the best quality marketing profiles, marketing channels and strategies are implemented for each event.

Manage and grow the database
Ensure targeted market research and other data to build the data base for your events is strategically correct and on time.

Creative and strategic marketing
Use marketing briefs from conference managers to brainstorm, create and implement integrated marketing plans and budgets.

Budgeting, cost control and supplier management
Create and adhere to marketing budgets and always work to minimize costs.

Business development, joint promotions and sponsor marketing
Develop, make the most of and nurture relationships with our event marketing partners. From sponsors to relevant media partners used to promote each event individually.

Manage delegate sales
Work closely with the delegate sales managers, by deciding what information off the database will be most effective to get as many delegates as possible to attend each event.

Traffic management and fulfilment
Ensure design, print and mailing fulfilment run smoothly and on time and that mailing pieces are of the highest quality. Not meeting deadlines will cause a great loss in revenue thus I have to work under strict deadlines.

Internet strategy
Fully utilize the marketing opportunities presented by the internet. From creating the websites for each event to writing blog's, always keeping SEO in mind, using Google ad words to drive traffic to these websites, thus causing brochure downloads that will create leads for delegate sales and sponsorship sales managers. Doing analytical reports after the event to see where clients came from, and plan what can be done better the next year, with this is a Marketing Directors Report that sums up everything from the analysis.
E-mail campaigns is a must; where you have to do a specific selection on database to the clients you are targeting, write the copy and send it out to selected campaign.

Objective:
I am looking for a stimulating position in a company which offers career growth and the opportunity to learn and develop new skills.

Motivation factors:
My motivation comes from the desire to succeed, and recognition received for and sense of achievement derived from a job well done.

Personal traits:
I am often described as hard-working, friendly, and reliable. Communicate and interact at all levels with people from different cultural backgrounds.
Optimistic self-starter: assertive, innovative and persistent, competitive and goal orientated. Faithful, available and teachable. I have Entrepreneurial spirit. I see obstacles as opportunities that ensure me to have a positive drive and tackle important issues with vigor.
My work is very neat, professional and up to date. I am also very accurate and my motto is that you must do everything perfect the first time.
I'm a very dedicated and hard worker and put 100% effort in every day to make a success of my work and also be proud of what I'm doing.