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I am a seasoned digital executive, leader and innovator. As the Head of Digital innovation at Lacuna Labs I manage large, multifaceted teams, developing and driving concepts to commercialisation, while unearthing new revenue streams for organisations across varying industries.

I'm particularly passionate about future-proofing organisations with a special interest in identifying white space opportunities for clients, trend & technology forecasting and consumer behaviour and the key role it plays in the decision making process.

I have an excellent track record with developing and implementing sustainable strategies for business through my experience with concept development, rapid prototyping to proof of concept testing, while leading teams of developers, electrical engineers and solutions partners to create bespoke tools, and unique consumer engagements.

My extensive business consulting, strategy, insights generation, consumer research and digital technology based experience extends to some of the most recognised global accounts, including BMW, Porsche, General Motors, Red Bull, British American Tobacco, Premier, Bacardi, Brandhouse, Distell, Levis and Johnson & Johnson.

The highly demanding and dynamic nature of the environments in which I have acquired my professional experience has shaped my out-of-the-box thinking, while providing the platform to constantly hone my strategic execution and critical decision making abilities.