CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule...
Godfrey Parkin 14 Jan 2019
Since a critical mass of senior executives were given iPads for Christmas, even the most previously technophobic of business leaders are demanding that digital marketing be taken seriously. This is a blessing and a curse - we see a lot of overnight app-happiness driving silly projects ahead of important initiatives. But at last the momentum is building and companies are striving to connect with customers in the digital places where they hang out.
Godfrey Parkin 16 Mar 2012
How efficiently does your organisation think? Whether you are a 40 000 employee corporate or a five-person start-up, if you cannot sense what is going on in your competitive environment, cannot analyse and interpret that input, and cannot make the right decisions or act appropriately in real-time, your enterprise is poorly equipped to thrive in socially networked markets.
Godfrey Parkin 27 Feb 2012