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Show profile Hide profileHello, I'm Glen Bo. I harness creativity and innovation to forge meaningful connections and drive impact results. With over a decade of experience in data, strategic media planning, and performance digital, including biddable media search and SEO, I excel at crafting compelling conversion strategies that align with client business objectives.
So straight to the point: I am obsessed with building techs stacks, Data modeling & unpacking the never-ending light-speed adventures in A.i, B.I, & Saas because if you're not constantly learning then I believe one will fall behind the curve. Then it doesn't matter how good you are, you're bringing a knife to gunfight.
My expertise lies in utilising data-driven insights and implementing cutting-edge tech, media, and measurement protocols to maximize ROI, ROAS, Conversion % ( all the acronyms). Having started my digital career working for the online casinos & software /tech founders/owners I learnt the dark arts and how to run a e-commerce businesses. I make it my business to know your business, otherwise what are you doing? Making pretty slides that mean little to real world business.
I've held prominent positions such as Head of Digital at Havas Media ZA, Performance & Digital Lead at LKDA, and Senior Data Strategist at Quirk. As a Google Products & Digital Lecturer at Red & Yellow University and a consultant to renowned teams at Ogilvy, Syspro, LexisNexis, Saatchi, Ford, Honda, Mahindra, DSTV, MTV, 5FM, Comedy Central & ETV. I was also the tech podcast host for HUSTLEWING in NYC, interviewing CEOs in the States.
My tenure as a DataChefs: Google Analytics & Data Consulting ingrained a passion for resolving complex technical issues and fostering organisational skill growth. This journey has been pivotal in shaping my vision where data not only informs strategy but also amplifies the human element in digital marketing. My goal is to continue innovating and leveraging data, tech & tools to create strategies that not only meet but exceed client expectations. I can drive conversion & make money for brands. I started in online gaming I was schooled in the dark arts, but I seek higher frequencies.
I'm also a professional award-winning stand up comedian. Co-founder Durban Digital Day(c 2015), A Society of Comedy (c 2010-current) & award-winning strategist. Fail fast, fail often. Always curious. Born of Quirk stock. Ogilvy colours.
Hello, I'm Glen Bo. I harness creativity and innovation to forge meaningful connections and drive impact results. With over a decade of experience in data, strategic media planning, and performance digital, including biddable media search and SEO, I excel at crafting compelling conversion strategies that align with client business objectives.
So straight to the point: I am obsessed with building techs stacks, Data modeling & unpacking the never-ending light-speed adventures in A.i, B.I, & Saas because if you're not constantly learning then I believe one will fall behind the curve. Then it doesn't matter how good you are, you're bringing a knife to gunfight.
My expertise lies in utilising data-driven insights and implementing cutting-edge tech, media, and measurement protocols to maximize ROI, ROAS, Conversion % ( all the acronyms). Having started my digital career working for the online casinos & software /tech founders/owners I learnt the dark arts and how to run a e-commerce businesses. I make it my business to know your business, otherwise what are you doing? Making pretty slides that mean little to real world business.
I've held prominent positions such as Head of Digital at Havas Media ZA, Performance & Digital Lead at LKDA, and Senior Data Strategist at Quirk. As a Google Products & Digital Lecturer at Red & Yellow University and a consultant to renowned teams at Ogilvy, Syspro, LexisNexis, Saatchi, Ford, Honda, Mahindra, DSTV, MTV, 5FM, Comedy Central & ETV. I was also the tech podcast host for HUSTLEWING in NYC, interviewing CEOs in the States.
My tenure as a DataChefs: Google Analytics & Data Consulting ingrained a passion for resolving complex technical issues and fostering organisational skill growth. This journey has been pivotal in shaping my vision where data not only informs strategy but also amplifies the human element in digital marketing. My goal is to continue innovating and leveraging data, tech & tools to create strategies that not only meet but exceed client expectations. I can drive conversion & make money for brands. I started in online gaming I was schooled in the dark arts, but I seek higher frequencies.
I'm also a professional award-winning stand up comedian. Co-founder Durban Digital Day(c 2015), A Society of Comedy (c 2010-current) & award-winning strategist. Fail fast, fail often. Always curious. Born of Quirk stock. Ogilvy colours.
