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Show profile Hide profileWith my numerous years of branding and communications experience, I am able choose the appropriate channels through which to communicate with my audience. It also means that I am privy to a fair amount of research on various target audiences and am capable of appealing and communicating to these markets.
In my current role, I am responsible for the digital components of our business. This includes various websites, social platforms, mobile apps and in-store digital elements.
Part of my role as digital marketing manager includes communication to various stakeholders on changes and/or improvements to our business.
I am also very proud of my business acumen; having initiated revisions to various contracts and streamlining overly complicated processes saving my company money and time.
As the RCS brand custodian, I was responsible for all brand communication and ensured that branding was correctly applied across media and that brand and product messages were communicated in a way that was consistent with our overall strategy. Occasionally, I also managed some of the communication to shareholders and media via press releases.
I have also managed social media. This included managing a team of people - both internal and external. In both cases, I worked closely with suppliers to implement content based on my strategy.
Another big project I have taken on is ecommerce. I have been able to redesign the websites at Steinbuild to ready the business for ecommerce. This project involved working closely with our web developers and API system to ensure a smooth process for new and returning customers. The acquisition and retention of these customers came from a carefully planned online banner strategy.
In my personal capacity, excellence is something that motivates me to do more. I have been very fortunate to have had access to bursaries and to have started my career early enough to have earned enough to pursue the things that interested me but I am also actively involved in a charity called Friends In Giving Network, or FIG Network (www.fignetwork.co.za) which was started by a small group of friends a few years ago to help a small orphanage in a disadvantaged area within Cape Town. Since then we have grown and now service a few schools and orphanages in surrounding areas. The network has grown to include a few professionals who donate a few hours of their time to help these kids or the organisation. Additionally, I have crowdsourced just under R50 000 for displaced Syrian refugees last year and hope to raise further funds for this cause through the FIG Network.
Sincerely,
Ferzana Dalvie
0791073338
With my numerous years of branding and communications experience, I am able choose the appropriate channels through which to communicate with my audience. It also means that I am privy to a fair amount of research on various target audiences and am capable of appealing and communicating to these markets.
In my current role, I am responsible for the digital components of our business. This includes various websites, social platforms, mobile apps and in-store digital elements.
Part of my role as digital marketing manager includes communication to various stakeholders on changes and/or improvements to our business.
I am also very proud of my business acumen; having initiated revisions to various contracts and streamlining overly complicated processes saving my company money and time.
As the RCS brand custodian, I was responsible for all brand communication and ensured that branding was correctly applied across media and that brand and product messages were communicated in a way that was consistent with our overall strategy. Occasionally, I also managed some of the communication to shareholders and media via press releases.
I have also managed social media. This included managing a team of people - both internal and external. In both cases, I worked closely with suppliers to implement content based on my strategy.
Another big project I have taken on is ecommerce. I have been able to redesign the websites at Steinbuild to ready the business for ecommerce. This project involved working closely with our web developers and API system to ensure a smooth process for new and returning customers. The acquisition and retention of these customers came from a carefully planned online banner strategy.
In my personal capacity, excellence is something that motivates me to do more. I have been very fortunate to have had access to bursaries and to have started my career early enough to have earned enough to pursue the things that interested me but I am also actively involved in a charity called Friends In Giving Network, or FIG Network (www.fignetwork.co.za) which was started by a small group of friends a few years ago to help a small orphanage in a disadvantaged area within Cape Town. Since then we have grown and now service a few schools and orphanages in surrounding areas. The network has grown to include a few professionals who donate a few hours of their time to help these kids or the organisation. Additionally, I have crowdsourced just under R50 000 for displaced Syrian refugees last year and hope to raise further funds for this cause through the FIG Network.
Sincerely,
Ferzana Dalvie
0791073338
