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I am a highly accomplished communications and marketing specialist. Core skills include: Brand Building, Data base marketing, Direct Marketing using electronic
media, growing customer bases, membership marketing, destination and place marketing combined with creation and management of large scale free public events I have extensive experience in all aspects of marketing & PR, I am PRISA accredited.
I am a highly accomplished communications and marketing specialist. Core skills include: Brand Building, Data base marketing, Direct Marketing using electronic
media, growing customer bases, membership marketing, destination and place marketing combined with creation and management of large scale free public events I have extensive experience in all aspects of marketing & PR, I am PRISA accredited.
My experience base covers the entertainment, sporting, music, film, and gaming
and travel sectors. In addition I was largely responsible for the launch of the City of Johannesburg 2010 marketing strategy and the City of Johannesburg FIFA 2010 World Cup composite logo and inner City regeneration projects.
Major Successes include:
· · Launch of FIFA World Cup Composite Logo strategy
· Opening of the Nelson Mandela Bridge·
Opening of Walter Sisulu Square
·
SpecialtiesWebsite development and design with team
Creating and sourcing lists
E-mail campaigns
SMS Campaigns
New campaign development
Campaign analysis
Content Development
Affiliate Marketing
User experience development
Basic wireframe development with developers
Development of User Stories
Market Segmentation
Campaign Design & Development
Integrated Marketing Communication Strategies
Loyalty Programmes
Promotion development and activation
Measurement of ROI
VIP Customer Management
